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Digital Content Creation

  • Industry Speakers
  • Live Sessions
  • Virtual Graduation

At a glance

  • Duration: 6 weeks
  • Location: Online
  • Overall course fee: £795 (including VAT)
  • Start date: January 10, 2022

This online short course is designed for anyone with an interest in, and fascination for the creation of exciting, engaging digital content.  Perfect for those wishing to explore the different facets and visual communication skills related to social media, blogging, podcasting, content creation for brands and influencers as well as understanding the production and planning processes behind engaging content that attracts large audiences. This is an interactive online course, aiming to enhance your content creation style, technique, and suitability to an audience.

Overview

This course provides an introduction to how content creation has evolved and explores how to create, conceptualise, plan, and successfully publish great content.

You will learn how to recognise who key influencers are and who is creating great content that attracts attention in the fashion and the creative industries. You will also gain insights into and how content is used in different platforms, including social media, blogs, podcasts, video channels, and via apps and websites.

Every week there will be a range of activities for you to get involved with. Some of these will be individual, and some you will do during live sessions with the rest of the group studying on the course. 

Upon successful completion of the course, you will have gained a broad introductory knowledge of:

  • the evolution of content creation, process, planning & strategy,
  • content marketing as part of branding and marketing strategy,
  • content writing for brands and business, platforms & channels,
  • podcasting & blogging,
  • developing content for businesses & influencers,
  • evaluating success
  • digital storytelling,
  • and reimagining the future of content

    You will have a number of opportunities to create your own content throughout the course.

Virtual Graduation

At the end of the course we will hold a Virtual Graduation Event to which all the students are invited to join with the Course Leader, the College CEO, industry guests and College Academics. This is a wonderful opportunity for us all to celebrate your achievements and all the new knowledge you have gained from your six weeks of learning with the Condé Nast College.

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Having previously completed a Condè Nast course I had high expectations of the Digital Content Creation course but once again Condè Nast College didn’t fail to exceed expectations. This course has expanded my awareness of digital design and marketing as well as opened my eyes to new and exciting ideas and opportunities. Whether you are a beginner or more knowledgeable person, this course offers value to all. The college has incredible connections creating a high-quality set of weekly live lectures. The course was thought provoking and challenged my preconceived ideas whilst helping me to become more confident in my understanding of this field.  Georgia created a beautiful portfolio page on her website talking in more details about the projects she competed while studying with the College. To explore click here. Georgia Smith, Fashion & Image - July 2020 and Digital Content Creation - January 2021
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I learnt a wide range of websites and systems to create different content for social media platforms. My thinking and planning is now much stronger and I can clearly see what types of content would be great to use for a brand to advertise or engage with their audience. Click here to read more. Abigail Bradbury, Digital Content Creation, June 2021

Course Award

By the end of the course, those who complete and pass all the course tasks will receive a Condé Nast Certificate of Achievement. 

This course will act as a good stepping stone to other Condé Nast College online courses or our in-person courses at higher levels such as BA or MA.

Course Learning Outcomes

  • To introduce key processes and methods of creating digital content.
  • Explore digital marketing channels and how to connect with consumers & audiences via digital content.
  • To understand the key tools and practices commonly used for the creation of digital content.
  • To recognise how digital technology is impacting fashion & creative industries content.

The course is entirely online and lasts six weeks with 6-7 hours of online activities each week along with guidance and advice on what to read, watch, and listen to.

The course is interactive, multimedia-driven, and academically-rigorous, delivered by expert academics and industry professionals.

Course Schedule

The course learning activities can be accessed at any time and own pace.

Each week will have a set of activities that will need to be complete before the learner can proceed to the next week.

Most of the lectures are narrated, pre-recorded lectures by our academics and industry contributors. These can be watched multiple times and at any time within the week that they are set. 

Live Sessions

There will be two live events per week scheduled to accommodate any timezone. Recordings of the events will be available after and can be watched at any time.

Course Structure

Week 1 The Evolution of Content Creation

  • Introduction to the Course 
  • How Content Creation has evolved.
Subject Specialists: 

Stephanie Barker-Fry – PR & Communications Consultant

Week 2 Process, Planning & Strategy

  • brand tone of voice & alignment with business values and  purpose
  • storytelling & understanding audience personas
  • content marketing as part of branding and marketing strategy
  • content writing for brands and business
Subject Specialists:

Alexis Jourrou – Global Head of Social, Condé Nast

Hannah SpringettSenior Product Designer at Condé Nast & Freelance Creative Director

Week 3 Platforms & Channels

  • understanding which channels & platforms are right for your audience
  • developing knowledge of what content is right for which platform
  • podcasting
  • blogging
Subject Specialists: 

Sophie CullenMulti-award-winning beauty journalist and brand consultant

Ellisha Jade White – Digital Stylist, Founder of Mirror Digital Media & Influencer

Week 4 The Content Creation Toolkit

  • learning about the right tools for which content 
  • different content types
  • visual communication & photography for different content types
Subject Specialists:
Hannah Springett Senior Product Designer at Condé Nast & Freelance Creative DirectorSophie Cullen Multi-award-winning beauty journalist and brand consultant
Week 5 Content for Businesses & Influencers

  • evaluation of Success (followers, KPI’s, measuring effectiveness for business and influencers)
  • the purpose of influencers, reach, etc. 
  • digital storytelling
Subject Specialists:
Ellisha Jade White – Digital Stylist, Founder of Mirror Digital Media & InfluencerHannah Springett – Senior Product Designer at Condé Nast & Freelance Creative Director
Week 6 ReImagining Content

  • the future of content creation
  • how will brands communicate with consumers in the future
  • who will be creating content in the future  and via what type of platforms or media
Subject Specialists:
Sophie Cullen – Multi-award-winning beauty journalist and brand consultantAlexis Jourrou – Global Head of Social – Condé Nast

*All the contributors are subject to change.

Required Technology

Hardware Operating System Visual & Audio
Laptop

PC / Mac desktop

Mobile / Tablet device

Windows 7 or higher (recommended)

MAC OS X 10.6 (Snow Leopard) or higher (recommended)

The latest operating system on mobile / tablet devices

Speakers and microphone or headset

Webcam

Entry Requirements

This course has no academic prerequisites. It’s designed for anyone wishing to broaden their knowledge of how fashion is communicated and those wanting to explore an exciting and innovative way of learning from academics and experts from within the fashion industry.

Students must be aged at least 16 years old on 31st August at the start of the academic year in which they intend to join this course. An academic year runs 1st September-31st August annually. For the duration of the academic year, a student is considered to be their academic age for admissions purposes, regardless of when their birthday falls within that academic year.

English Language Requirements

There are no formal English language requirements for this course. However, if you are a non-UK student and English is not your first language, we recommend you have an Academic IELTS score of 5.5 or be able to use English at this level before commencing your studies. It is your responsibility to ensure you will be able to participate fully in a qualification delivered and assessed in English.

How to Apply

You can apply via the Book & Pay button on the course home page.

There are no application deadlines, however, places are allotted on a first-come, first-served basis.

If you are accepted on to the course, you will be required to pay the full fee in advance in order to secure your place.

Alumni Discount

Condé Nast College of Fashion & Design offers course fee reduction to our alumni.

For complete fees information visit Terms and Conditions

Course Leader

Sophie Cullen

Sophie is a multi-award-winning beauty journalist and brand consultant who has worked across the national press, women’s glossies, weeklies and digital publications.

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