This course is ideal for those wanting to explore different facets of branding and marketing within the fashion industry, as well as those seeking to understand the theory and strategic planning behind a successful brand. It also explores the ways in which fashion brands engage, communicate and connect with their consumers.
The course is interactive, aiming to enhance and build an introductory understanding of how fashion brands operate, both now and for the future.
This course provides an introduction to fashion brands and marketing, and explores how brands are created, how they build value for consumers and how they must adapt their marketing approaches to keep modern and evolving consumers engaged. Students will learn how to recognise the key factors for consideration when it comes to fashion branding and marketing in current and new environments. Students will also learn how branding and communication is implemented in different areas of the industry.
A range of activities will be introduced every week for students to undertake; these will consist of collaborative activities with other students on the course, as well as independent projects.
Upon successful completion of the course, students will be awarded a Condé Nast College Certificate of Achievement, and will have gained a broad introductory knowledge of:
- fashion brands and how they market and promote their values and products
- the different facets of understanding consumers
- ethics and sustainable brand practices
- brand strategy
- building a brand from scratch
- how brands use social media to connect with their audiences
- the future of fashion brands and how branding is changing
This course acts as a good stepping stone onto other Condé Nast courses at higher levels.
Why Choose This Course?
The Condé Nast College has unrivalled access to the best and brightest minds in the industry, including the teams at Vogue, LOVE, Glamour, GQ and a host of other Condé Nast titles. The College is in the elevated position of being able to combine academic excellence with unrivalled links to the fashion and media industries. This creates a unique educational environment for students to thrive in.
Some of the industry experts you will have an opportunity to hear from during the course include but are not limited to:
- Alexis Jourrou – Director of Global Enterprise Innovation, Condé Nast
- Hannah Springett – Senior Product Designer at Condé Nast & Freelance Creative Director
- Stephanie Barker-Fry – Knowledge Exchange Lead
At the end of the course we will hold a Virtual Graduation/Celebration Event to which all the students are invited to join with the Course Leader, the College CEO, industry guests and College Academics. This is a wonderful opportunity for us all to celebrate the achievements and the new knowledge gained from the six weeks of learning with Condé Nast College.
Dedicated Course Leader
Students will have support from a dedicated Course Leader throughout the course. The Course Leader will guide students through the 6-week course, and will also facilitate live interactive sessions with the group online every week.
It was interesting and stimulating to gain this amount of new information and knowledge, and it has made me so curious to learn even more about different areas within this industry. Click here to read more.Danny Farhat, Fashion & the Future of Brands, October 2020
By the end of the course, those who complete and pass the assessment will receive a Conde Nast Certificate of Achievement.
Course Learning Outcomes
- Demonstrate a basic understanding of branding theory and how this applies to fashion brands.
- Understand the impact of cultural, ethical, social, and economic factors affecting the fashion industry.
- Acquire insight into the role of new digital technologies and recognise their potential for marketing and promotion.
- Identify methods, channels and techniques of marketing, communicating and promoting fashion brands.
- Demonstrate understanding of how fashion brands communicate their values to customers across a range of channels.
The course is delivered entirely online and lasts six weeks, with around 6-7 hours worth of online learning activities each week, along with guidance and advice on additional content to read, watch and listen to.
Some of the lectures and course materials are narrated, pre-recorded lectures, studio demos and presentations created by our academic and industry contributors.
The learning materials and activities can be accessed flexibly at any time and at students’ own pace.
There will be two LIVE sessions every week on this course, and students will:.
- have access to the College LIVE online Industry Speaker event
- experience a live lecture from an academic or industry professional
All of the live sessions will also be recorded and can be accessed again at any time throughout the duration of the course.
Live Course Leader Sessions
Every week there will be a live online session with your course leader, where you can ask questions, and discuss anything with regards to the subject area, the course, and your experience with the College. Those sessions are not recorded, to provide for a safe and comfortable environment for all students to share their thoughts.
|Week 1:||The Context of Fashion: What’s going on & changes to the fashion system.
– Introduction to the Course
– The Fashion Systems
Harriet Posner – Author & BA Programme Director, Condé Nast College
Ruth Marshall Johnson –Cultural Analyst & Futurist
|Week 2:||Digital Media: New technologies and approaches for fashion marketing.
– Fashion Branding & New Digital Technologies
– Social Media & New Forms of Advertising
– Digital Technologies and new Forms of Marketing
Alexis Jourrou – Global Head of Social, Condé Nast
Naomi Davies – Digital Marketing Consultant
Patrick Morgan – Director & Immersive Technology Specialist
|Week 3:||The Fundamentals of Fashion Branding
– Fundamentals of Fashion Branding – Case Study
– Brand Strategy
– Communication Brand Values
Harriet Posner: Author & BA Programme Director, Condé Nast College
Louise Prideaux – Brand Strategist, (Ex Condé Nast)
Matilde Mourinho & Andrea Speccio – Creative Entrepreneurs/Business Owners (Condé Nast College Graduates)
|Week 4:||New Trends in Brand Promotion, Marketing & Communication – How it all fits together.
– Trends in Brand Promotion
– Interactive Storytelling
– Brand Activation
Hannah Springett – Senior Product Designer at Condé Nast
Stephanie Barker-Fry – PR & Communications Consultant
James Hayes & Aldo Kahane – Concept Leads at the Midnight Club, Brand Experience Agency.
|Week 5:||The Future Reimagined (Part 1). Sustainability and Social Responsibility.
– Brands with Social Purpose
– Digitising the Supply Chain
– Building an Ethical Brand
Miriam Rayman – Cultural Strategist
Louise McCabe – Co-Founder & Director of Flourish CSR; Founder and Trustee of the ASOS Foundation
Natalie Johnson – Co-founder 3D Robe, Digital & Sustainability Specialist
|Week 6:||Fashion Brands Reimagined: (Part 2) Future Vision
– Fashion 2050
– Fashion Film
Geraldine Wharry – Fashion Futurist, Public Speaker, Educator and Designer
Rebecca Robins – Global Chief Learning and Culture Officer, Interbrand
Who Teaches on this Course?
All the weekly content will be delivered by Condé Nast College’s expert faculty of highly experienced academics and top industry insiders. The course is interactive, multimedia driven, and academically rigorous.
|Hardware||Operating System||Visual & Audio|
PC / Mac desktop
Mobile / Tablet device
|Windows 7 or higher (recommended)
MAC OS X 10.6 (Snow Leopard) or higher (recommended)
The latest operating system on mobile / tablet devices
|Speakers and microphone or headset
This course is ideal for those wanting to broaden their knowledge of fashion branding and marketing, and those wanting to explore an exciting and innovative way of learning from academics and experts from within the fashion industry.
Students do not need any prior fashion or styling experience to book onto this course.
This course has no academic prerequisites. It’s designed for anyone wishing to broaden their knowledge of fashion branding and the future of brands.
Students must be aged at least 16 years old on 31st August at the start of the academic year in which they intend to join this course. An academic year runs 1st September-31st August annually. For the duration of the academic year, a student is considered to be their academic age for admissions purposes, regardless of when their birthday falls within that academic year.
English Language Requirements
There are no formal English language requirements for this course. However, for non-UK students with English as a second language, we recommend an Academic IELTS score of at least 5.5, or be able to use English at this level. It is a student’s responsibility to ensure that they will be able to participate fully in a qualification delivered and assessed in English.
How to Book
You can apply via the Book & Pay button on the course home page.
There are no application deadlines, however, places are allotted on a first-come-first-served basis.
To secure a place on this course, students will be required to pay the full course fee of £750.00 with a credit/debit card at the time of booking.
Condé Nast College of Fashion & Design offers course fee reduction to our alumni. For complete fees information visit Terms and Conditions