This online short course is designed for anyone with an interest in starting their own business in the fashion, media, and/or creative industries. Perfect for those wishing to explore what is involved in developing new business ideas and understanding the current marketplace that a new business will fit into and how to identify and engage with a select target audience.
The course provides an introduction to fashion, media and creative industries key market trends, business models, types of business, innovation, entrepreneurship traits and in particular introduces the importance of how to develop a clear business model. You will also learn; how to recognise opportunities and research the potential of a business idea, who the main competitors of that business might be, how to develop an elevator pitch and how to write an effective business plan.
Every week there will be a range of activities for you to complete.
By the end of the course, those who complete and pass all the course tasks and assessments will receive a Condé Nast Certificate of Achievement.
Upon successful completion of the course you will have gained:
- a broad introductory knowledge of business innovation,
- how to research the potential of a new business idea,
- start a fashion business,
- how to write a good business plan,
- how to recognise and target a chosen audience,
- pitching and selling a business idea.
This course will act as a good stepping stone on to other Condé Nast courses at higher levels.
Why choose this course?
The Conde Nast College has unrivalled access to the best and brightest minds in the industry, including the teams at Vogue, Wired, Glamour, GQ and a host of other Condé Nast titles. The College is in the elevated position of being able to combine academic excellence with unrivalled links to the fashion and media industry. This creates a unique educational environment for students to thrive in.
The expert contributors will include:
- Lisa Mann – Postgraduate Programme Director and Entrepreneur
- Teresa Havvas – Start-Up Consultant and Founder of The Advisory &
- Harriet Posner – Programme Director and Author of Marketing Fashion
- Ellisha-Jade White – Social Media Consultant, Influencer & Entrepreneur
- Jessica Megan – Influencer, Content Creator & Writer
- Klara Zepp – Creative Design Manager, Alaska Alaska
Without giving away too many spoilers... the Business & Entrepreneurship course taught me the milieu of the fashion industry in 2021 - 2022. This was invaluable, as it provided me with the tools to interpret culture through: art, fashion, and design - as a means of deciphering their narratives, what was important for the world at this moment in time, and how to address it appropriately. I became enlightened to modern issues in diversity, inclusivity and sustainability to name a few; and was then able to incorporate these into my business model. Through watching Industry Guest Speakers, as well as digesting 6 weeks of modules: lectures, assessments, and further reading, I was able to create a fully-cohesive business plan; complete with a business pitch, market research, financial forecasting, business strategy, and more. To read the full review click here.Owen Mason, January 2022
I left the course feeling a huge sense of accomplishment that I could barely wait for my certificate to show up. I would definitely say this is a great course for anyone who is curious about the fashion industry or starting a business. Now I’m spending my days working on my passion project with the tools that I learned in the course. Hoping to make my dreams a reality someday soon! Click here to read the full review.Nicole Nelson, January 2022
By the end of the course, those who complete and pass the assessment will receive a Conde Nast Certificate of Achievement.
After this course you will be able to:
- Demonstrate a basic understanding of how to work toward starting a new fashion, media or creative industries business
- Identify the key elements of a good business model, identify opportunities, recognise a target market and write a business plan
- Acquire an introductory understanding of ethical business considerations related to the fashion and the creative industries
- Recognise key fashion, media and creative industries entrepreneurs
The course is entirely online and lasts six weeks with 6-7 hours of online activities each week along with guidance and advice on what to read, watch, and listen to.
The course is interactive, multimedia-driven, and academically-rigorous, delivered by expert academics and industry professionals.
The course learning activities can be accessed at any time and own pace.
Each week will have a set of activities that will need to be complete before the learner can proceed to the next week.
Most of the lectures are narrated, pre-recorded lectures by our academics and industry contributors. These can be watched multiple times and at any time within the week that they are set.
|Week 1||Ideas, Ideation & Design Thinking for Entrepreneurs|
|Week 2||Entrepreneurship as Business Strategy/ Business Purpose, Mission, Vision & Values|
|Week 3||Recognise and Reach Your Audience/ Marketing Research, Marketing Strategy & Brand Communication|
|Week 4||Market Research & Positioning / Business Innovation, Business Models and Business Plans|
|Week 5||Finance & Pricing Strategy/ Ethics, Diversity, Inclusion & Equality|
|Week 6||Your Business Plan / The Future of the Fashion & Creative Industries|
There will be two live events per week scheduled to accommodate any timezone. Recordings of the events will be available after and can be watched at any time.
Live Course Leader Sessions
Every week there will be a live online session with your course leader, where you can ask questions, and discuss anything with regards to the subject area, the course, and your experience with the College. Those sessions are not recorded, to provide for a safe and comfortable environment for all students to share their thoughts.
|Hardware||Operating System||Visual & Audio|
PC / Mac desktop
Mobile / Tablet device
|Windows 7 or higher (recommended)
MAC OS X 10.6 (Snow Leopard) or higher (recommended)
The latest operating system on mobile / tablet devices
|Speakers and microphone or headset
This course has no academic prerequisites. It’s designed for anyone wishing to broaden their knowledge of how fashion is communicated and those wanting to explore an exciting and innovative way of learning from academics and experts from within the fashion industry.
Students must be aged at least 16 years old on 31st August at the start of the academic year in which they intend to join this course. An academic year runs 1st September-31st August annually. For the duration of the academic year, a student is considered to be their academic age for admissions purposes, regardless of when their birthday falls within that academic year.
English Language Requirements
There are no formal English language requirements for this course. However, if you are a non-UK student and English is not your first language, we recommend you have an Academic IELTS score of 5.5 or be able to use English at this level before commencing your studies. It is your responsibility to ensure you will be able to participate fully in a qualification delivered and assessed in English.
How to Apply
You can apply via the Book & Pay button on the course home page.
There are no application deadlines, however, places are allotted on a first-come, first-served basis.
If you are accepted on to the course, you will be required to pay the full fee in advance in order to secure your place.
Condé Nast College of Fashion & Design offers course fee reduction to our alumni.
For complete fees information visit Terms and Conditions
Teresa Havvas is a creative communication expert and educator. Well versed in the fields of representing intentional brands in the fashion lifestyle and beauty sectors. Teresa is an advocate for ethical campaigns and PR strategies.