When I joined Condé Nast, I was still a physicist, still wondering if I could pursue my childhood dream of working in fashion. I’m not doing calculus at work anymore, but it did give me a unique mindset that I apply to all aspects of my work.
I am a problem solver at heart but inspired by art, culture, and creativity.
I found my niche in using innovative media and creative storytelling to produce outcomes that are deeply informed by research. My work is defined by insight but aims to spark meaningful conversation and challenge the status quo.
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Conde Nast College has given me the opportunity to develop my specialities in Strategy, Insight, and Graphics.
Don’t Look This Up: A Campaign for Data-Privacy in Fashion
Brands are increasingly reliant on digital platforms and hyper-targeted advertising, but are consumers’ personal data being exploited?
Artistry, Individuality & Expression
How do we drive MAC to engage with a young Millennial audience? By aligning its brand perception with its brand identity perhaps?
The Fashion Industry In 2050: Digital and Immersive
In the wake of climate change and global pandemics, can anyone predict what’s to come for the fashion industry in the future? Watch me try.
Can't Soak This: New Launch Of The North Face Product
The North Face, a leader of the outdoor sportswear market, aims to penetrate the younger, hype-driven demographic - I proposed a giant water gun fight.
All Style & No Direction Gives Jackie Dull Work
A fashion reinterpretation of the cinematic masterpiece “The Shining” by Stanley Kubrick – an example of how extensive research heightens my work.