Aine Sweeney Byrne
BA(Hons) Fashion Communication
I am a multidisciplinary artist who is interested in both the creative and strategic aspects of the fashion industry. I make links between music art and fashion where I can through photography and videography. The course has strengthened my strong eye for visual aesthetic and composition, whilst developing my interest in emerging technologies and how tech can support the “creative” aspects of fashion practice.
The course strengthened my strong eye for visual aesthetic and composition, whilst developing my interest in emerging technologies.
Throughout the course, I have adopted a new skill set that has allowed me to work in more than one area of the fashion industry. I am pleased to be able to present to you some of the work I have completed on my modules at the college, from Digital Strategy and PR to a Collaborative Industry Project with Mac Cosmetics where I built a working app.
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My Work
Styling Project - ‘The Shining’
The shoot consisted of styling, directing, and photographing, I also shot some video outtakes which enabled me to create a short film at a later date.
Collaborative Industry Project: Mac Cosmetics
A collaboration between makeup artistry and innovative tech brand Apple, delivering a highly professional experience of artistry and technology through the new makeup brush and paired app.
Digital Strategy & PR: Nike
For this module, I managed to create an extension for the Nike SNKRS App in which allowed the app to not be a purchase only system but to deliver content through a feed-in which made the app a ‘daily check back in’ space, just like Instagram but for sneakers.
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About the course
BA (Hons) Fashion Communication is a two -year fast track degree programme, delivered from our campus at Soho, London.