Vogue Education Presents – Dr Irma Peñuñuri, Ph.D., CEO of Burgerrock Media PR Agency

Condé Nast College was delighted to welcome Dr. Irma Peñuñuri, Ph.D., CEO of Burgerrock Media PR agency, as a part of the weekly industry speaker series for Vogue Education Presents.


CNC students were captivated by Irma’s insightful and enlightening session, where she shared her knowledge and expertise in the field of media and public relations. Her outstanding achievements and contributions to the industry served as a remarkable source of inspiration for all. 

Dr Irma Penunuri at Conde Nast College


About Dr. Irma Peñuñuri


Irma Peñuñuri is a creative director, publicist, and producer for prestigious magazines, A-list celebrities, brands, and festivals. Her agency, Burgerrock Media, has produced covers for Harper’s Bazaar, Marie Claire, Glamour, Forbes, and Vogue, featuring Paris Hilton, G-Eazy, French Montana, Steve Harvey, Thalia, and J. Balvin.


Burgerrock Media’s notable areas of expertise are minority integration and creating pop culture moments. Through her agency, she has successfully achieved numerous brand placements with A-list talent, coordinated and styled numerous red-carpet events, and provided support to various fashion designers’ brands.


Irma’s breakthrough in the industry was her work for the Obama administration on the ‘Save the Latino Vote’ initiative in Nevada. In this role, she led the press initiative and had the honour of introducing Latin superstar rapper J. Balvin to former US President Barack Obama. This campaign garnered significant attention and propelled Irma into the spotlight. As a result, many A-list celebrities were intrigued by her remarkable achievements and eagerly sought collaboration opportunities with her.


Currently, Irma’s focus is on brand building and expanding the global reach of the Burgerrock Media brand. In addition, she provides education and resources for aspiring creatives, empowering them to thrive in the industry. Irma’s passion for her work and her unwavering commitment to excellence continue to drive her forward, making her a force to be reckoned with in the world of media and entertainment.

Dr Irma Penunuri at Conde Nast College


What is Courage according to Dr Irma Peñuñuri ?


Irma Peñuñuri captivated the audience from the very beginning of her talk, opening with a profound and thought-provoking quote by Brené Brown: “Connection is why we’re here; it is what gives us purpose and meaning to our lives.”


The quote set the tone for the talk , as Irma delved into the significance of connection in our lives. She passionately spoke about how It is an inherent human desire to seek connection, as it fulfils us and provides a profound sense of purpose. On the other hand, shame represents our deepest fear, stemming from the fear of disconnection. 


Drawing from her own experiences, Irma shared compelling stories and examples that highlighted true courage lies in the act of embracing vulnerability. By stepping into vulnerability, we demonstrate immense bravery and strength. The more we embrace vulnerability and actively connect with others, the more our courage flourishes. It is through this continuous practice of vulnerability and connection that we become increasingly resilient and courageous individuals.

Key Takeaways:


The Condé Nast students received the following insights and advice from Dr Irma Peñuñuri that aided in her journey to success known as the “King Girl Rules”.


  1. Education: We should continuously expand our knowledge and skills, ensuring that we stay up to date with the latest advancements in our field. This commitment to learning not only enhances our professional growth but also enriches our personal development.
  2. The industry look: By investing in our appearance and presenting ourselves in a professional manner, we not only make a positive impression but also demonstrate our commitment to our work. Maintaining a polished and professional image can open doors to new opportunities and help us establish ourselves as credible and reliable individuals.
  3. Discipline: By cultivating discipline in our daily lives, we can achieve greater focus, productivity, and success. Whether it’s sticking to a schedule, meeting deadlines, or consistently putting in the effort required, discipline plays a significant role in achieving our goals and aspirations.


Words by Iman Zahid Hafeez – MA Luxury Brand Management

Images by Anne Gale –  MA Fashion Styling student