This course is taught at Richmond the American International University in London (Richmond Business School), the only university in the UK that awards two degrees in one – US and UK taught postgraduate degrees.
The MA in Luxury Brand Management is offered in conjunction with our partner Richmond Business School and utilises the knowledge and expertise of Condé Nast.
The programme aims to encourage students to develop their commercial skills and entrepreneurial talent whilst developing their leadership qualities and ability to think critically and strategically.
MA Luxury Brand Management focuses on emerging trends in luxury brands, marketing strategy and management case studies, delivered in an interactive classroom environment. It provides inspirational lectures from notable alumni and luxury brand industry professionals, as well as a chance to visit luxury brand headquarters and fashion houses in London.
For more than 100 years, Condé Nast has been synonymous with engaging, visually arresting and innovative publishing with a focus on luxury. Titles such as Tatler, GQ, World of Interiors and Vogue all work closely with their luxury advertisers and our contract publishing division creates content for some of the world’s leading luxury brands, including; Ferrari, Swarovski, Mercedes-Benz and Mandarin Oriental Hotels.
This MA is an internationally recognised qualification validated by the Richmond, The American International University in London, worth 180 credits at QCF level 7.
Our MA in Luxury Brand Management provides you with key strategic marketing and management skills, with specific focus on delivering knowledge in luxury brand management, branding, positioning, audience and market segmentation, new product launches and the acquisition of marketing channels.
Throughout your degree you will be studying the following modules:
- Global History of Luxury
- Strategic Luxury Brand Management
- Consumer Culture Theory and Insight
- Advertising, PR & Sponsorship
- Emerging Market Trends
Plus, one of the following options:
- Luxury Product and Service Design
- Management Negotiation
- Digital and Social Media Management
- Entrepreneurship and Project Planning
In your final semester you will focus on one of the following options:
- Internship with Market Strategy Report
- Extended Market Strategy Report
For this course you will need to apply via the Richmond University website.
You will need to hold a first degree in any discipline with a minimum classification of 2.2 (Lower Second Class Honours) or its international equivalent in order to apply.
Please visit the MA in Luxury Brand Management page on the Richmond website for a full outline of entry requirements and instructions on how to apply.
Richmond University offers career support and advice through their Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate.
Through internships you will gain business acumen, beneficial work experiences and transferable skills which will give you a competitive advantage in a fast-paced working environment.
Paying the Course Fee:
Home / EU / Overseas Fee
Tuition fee for 2019/20: £21,000 (including VAT)
Further information on fees can be found on Richmond’s Postgraduate Student Tuition Fees and Funding webpage.
Information on paying fees and payment methods can be found on Richmond’s Making Payments webpage.
Bursaries and Alternative Funding
There are no bursaries or funding options currently available for this course.
You will be studying this course with the only UK fashion education provider that operates from within the fashion industry. This unique environment provides you with an inside out perspective on learning how to set up a business, how businesses in fashion and the creative industries operate, as well as having access to a range of experts in their fields.
With weekly guest speakers representing a broad range of professions within the fashion and creative industries you will be learning directly from highly experienced academics and industry practitioners.
Condé Nast College is situated in a state-of-the-art building in the heart of London’s creative and cultural hub Soho. Surrounded by numerous film, fashion and media houses provides students with unrivalled opportunities for professional networking and cultural experiences. The College is only a 10-minute walk away from the Condé Nast International Headquarters, as well as the iconic, Vogue House, which our students visit as part of their exposure to the professional world.
Who teaches at Condé Nast College?
The academic team at Condé Nast College provide a varied background and knowledge base of the wider fashion industry. Individual links and continued study provide constant updates from within the fashion industry sector and beyond. The culture and style of teaching is designed to enhance personal perspectives on the fashion industry and to question fashion communication, its methods and future whilst supporting and developing individual skill sets and styles.
Some of our previous industry speakers included: Tommy Hilfiger, Tory Burch and Victoria Beckham to name a mere handful.