One year full time or two years part time
This course is taught at Richmond, The American International University in London (Richmond Business School), the only university in Britain that awards two degrees in one – US- and UK-taught postgraduate degrees.
The MA Luxury Brand Management is offered in conjunction with our partner Richmond Business School and utilises the knowledge and expertise of Condé Nast Publications.
The programme aims to encourage students to develop their commercial skills and entrepreneurial talent while expanding their leadership qualities, and critical and strategic thinking.
Our MA Luxury Brand Management degree focuses on emerging trends in luxury brands, marketing strategy and management case studies, delivered in an interactive classroom environment. It provides inspirational lectures from notable alumni and industry professionals, as well as a chance to visit the headquarters of some of the leading luxury brands and fashion houses in London.
For more than 100 years, Condé Nast Publications has been synonymous with engaging, visually arresting, innovative publishing with a focus on luxury. Titles such as Tatler, GQ, The World of Interiors and Vogue all work closely with their luxury-brand advertisers and our contract-publishing division creates content for some of the world’s leading luxury brands such as Ferrari, Swarovski, Mercedes-Benz and Mandarin Oriental Hotels.
This MA is an internationally recognised qualification validated by Richmond, The American International University in London, worth 180 credits at QCF level 7.
|Orientation and Registration Week||27 August 2019 – 30 August 2019|
|Autumn Term (Term 1) starts||2 September 2019|
|Mid-Term Assessment||14 October 2019 – 18 October 2019|
|Tutorial Week/Winter Break||21 October 2019 – 25 October 2019|
|Term Ends||6 December 2019|
|Final Exams||9 December 2019 – 13 December 2019|
*All dates subject to change
The MA in Luxury Brand Management programme provides you with key strategic marketing and management skills, with specific focus on delivering knowledge in luxury brand management, branding, positioning, audience and market segmentation, new product launches and the acquisition of marketing channels.
Throughout your degree, you will be studying the following modules
- Global History of Luxury
- Strategic Luxury Brand Management
- Consumer Culture Theory and Insight
- Advertising, PR and Sponsorship
- Emerging Market Trends
Plus, one of the following options:
- Luxury Product and Service Design
- Management Negotiation
- Digital and Social Media Management
- Entrepreneurship and Project Planning
Internship with Market Strategy Report
Extended Market Strategy Report
Richmond’s academic team will deliver this course. Students on the course also have access to the Condé Nast College’s industry lecture programme that takes place once a week. Previous speakers include:
Adwoa Aboah, Miles Aldridge, Victoria Beckham, Nicholas Coleridge, Anna Dello Russo, Edward Enninful, Bella Freud, Sarah Harris, Tommy Hilfiger, Anya Hindmarch, Henry Holland, Caroline Issa, Lulu Kennedy, Yasmin Le Bon, Natalie Massenet, Tamara Mellon, Suzy Menkes, Roland Mouret, Kate Phelan and Matthew Williamson.
The standard entry requirements for this course are:
- UK first degree with minimum second class honours (2:2 or above)
- US Degree with a minimum CGPA of between 2.5 and 3.0
- or international equivalent.
The University accepts a wide range of international undergraduate degree award qualifications.
Please visit the MA in Luxury Brand Management page on the Richmond website for a full outline of entry requirements and instructions on how to apply.
English language requirements
Candidates must have an acceptable level of English proficiency.
IELTS level 5.5 or above or the equivalent Secure English Language Test (SELT)
For this course you will need to apply the Richmond University website.
For further information or any queries regarding entry requirements or admissions, please contact Richmond directly.
Richmond University offers career support and advice through its Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate.
Through internships you will gain business acumen, beneficial work experience and transferable skills which will give you a competitive advantage in a fast-paced working environment.
Paying the course fee
Further information on fees can be found on Richmond’s Postgraduate Student Tuition Fees and Funding webpage.
Information on paying fees and payment methods can be found on Richmond’s Making Payments webpage.
Bursaries and alternative funding
There are no bursaries or funding options currently available for this course.
Studying and living in London
For information on studying in London, please visit the Student Life section of the Richmond website.
You will be studying this course with the only UK fashion education provider that operates from within the fashion industry. This exceptional environment provides you with a unique perspective on learning how to set up a business and how businesses in fashion and the creative industries operate, as well as providing access to numerous experts in their fields.
With weekly guest speakers from a broad range of professions within the fashion and creative industries, you will be learning directly from the best in the industry.
The Condé Nast College is situated in a state-of-the-art building in the heart of Soho, London’s creative and cultural hub. The area is home to numerous film, fashion and media houses providing unrivalled opportunities for professional networking and cultural experiences. The College is a 10-minute walk from the headquarters of Condé Nast International, as well as Vogue House, which our students visit as part of their exposure to the professional world.
Who teaches at Condé Nast College?
The academic team at the College offer an unrivalled knowledge of the fashion sector; they are kept constantly up to date through their unique industry links. Staff encourage students to think independently and critically, and individual students’ skill sets and strengths are nurtured and supported throughout the course.
Previous industry speakers have included Victoria Beckham, Tory Burch and Tommy Hilfiger, to name but a few.