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MA Luxury Brand Management

  • Double degree: UK and USA
  • Access to industry speakers
  • Weekly professional development workshops

At a glance

  • Duration: 1 or 2 years
  • Location: West London
  • Overall course fee: £21,000 (including VAT)
  • Start date: January 9, 2023

Duration

1 Year (Full-time) or 2 Years (Part-time)

The MA Luxury Brand Management course is offered by the American University in London (Richmond Business School) the only university in Britain that awards two degrees in one – US- and UK-taught postgraduate degrees.

The programme encourages you to develop your commercial skills and entrepreneurial talent while expanding your leadership qualities, and critical and strategic thinking.

This unique course offered in conjunction with Condé Nast College of Fashion & Design utilises the knowledge and expertise of professionals from Condé Nast Publications and academics from the College.  The major part of this course is taught on the Richmond campus, with weekly sessions at the Condé Nast College of Fashion & Design.

For more than 100 years, Condé Nast Publications has been synonymous with engaging, visually arresting, innovative publishing with a focus on luxury. Titles such as Tatler, GQ, The World of Interiors, and Vogue all work closely with their luxury-brand advertisers and our contract-publishing division creates content for some of the world’s leading luxury brands such as Ferrari, Swarovski, Mercedes-Benz, and Mandarin Oriental Hotels.

The MA Luxury Brand Management degree focuses on emerging trends in luxury brands, marketing strategy, and management case studies, delivered in an interactive classroom environment. It provides inspirational lectures from notable alumni and industry professionals, as well as a chance to visit the headquarters of some of the leading luxury brands and fashion houses in London.

logo of Richmond American University, London
This MA is an internationally recognised qualification validated by Richmond American University in London, worth 180 credits at QCF level 7.

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Guest speaker and specialist sessions with Condé Nast are truly complementary to my studies of Luxury Brand Management. Condé Nast College shows us the real side of luxury and helps to deepen our knowledge. In addition, Richmond courses are very hands-on with loads of case studies. Max Schmitt, MA Luxury Brand Management, 2021-2022
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The partnership between the business school at Richmond and Condé Nast College allows for the perfect hybrid between theoretical and vocational learning. After developing well-rounded experience and skillsets, I felt much more confident in entering the pandemic job market. The experience left me with more knowledge about the luxury market than I could have ever imagined. Laura Cauwels, MA Luxury Brand Management, 2018-2020
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The Luxury Brand Management programme is the best thing I could have done to better my future – the partnership with Condé Nast College of Fashion & Design really opens up doors. We are taught valuable lessons and can take the knowledge with us into the luxury industry or on to other career paths! Abigail Beals, MA Luxury Brand Management Alumna

The MA in Luxury Brand Management programme provides you with key strategic marketing and management skills, with specific focus on delivering knowledge in luxury brand management, branding, positioning, audience and market segmentation, new product launches and the acquisition of marketing channels.

Throughout your degree, you will be studying the following modules

Fall Semester

  • Contemporary Perspectives in Luxury Business
  • Strategic Luxury Brand Management
  • Consumer Culture Theory and Insight

Spring Semester

  • Advertising, PR and Sponsorship
  • Emerging Market Trends

Plus, one of the following options:

  • Luxury Product and Service Design
  • Management Negotiation
  • Digital and Social Media Management
  • Entrepreneurship and Project Planning

Summer Semester

Internship with Market Strategy Report

or

Extended Market Strategy Report

Academic team

Richmond’s academic team will deliver this course. Students on the course also have access to the Condé Nast College’s industry lecture programme that takes place once a week. Previous speakers include:

Adwoa Aboah, Miles Aldridge, Victoria Beckham, Nicholas Coleridge, Anna Dello Russo, Edward Enninful, Bella Freud, Sarah Harris, Tommy Hilfiger, Anya Hindmarch, Henry Holland, Caroline Issa, Lulu Kennedy, Yasmin Le Bon, Natalie Massenet, Tamara Mellon, Suzy Menkes, Roland Mouret, Kate Phelan and Matthew Williamson.

Entry requirements

The standard entry requirements for this course are:

  • UK first degree with minimum second class honours (2:2 or above)
  • US Degree with a minimum CGPA of between 2.5 and 3.0
  • or international equivalent.

The University accepts a wide range of international undergraduate degree award qualifications.

Please visit the MA in Luxury Brand Management page on the Richmond website for a full outline of entry requirements and instructions on how to apply.

English language requirements

Candidates must have an acceptable level of English proficiency.

IELTS level minimum of 6.0 overall, with 5.5 in Reading, Listening and Writing or the equivalent Secure English Language Test (SELT). More information can be found here.

For this course you will need to apply the Richmond University website.

Contact

For further information or any queries regarding entry requirements or admissions, please contact Richmond directly.

Richmond University offers career support and advice through its Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate.

Through internships you will gain business acumen, beneficial work experience and transferable skills which will give you a competitive advantage in a fast-paced working environment.

 

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This programme is not just academic in nature, it offers hands-on experience of working in the luxury industry and the partnership with Condé Nast College of Fashion & Design opens up doors as well as you get opportunities to connect with industry leaders. Shubhangi Kothari, MA Luxury Brand Management 2017-18

Paying the course fee

Further information on fees can be found on Richmond’s Postgraduate Student Tuition Fees and Funding webpage.

Information on paying fees and payment methods can be found on Richmond’s Making Payments webpage.

Bursaries and alternative funding

There are no bursaries or funding options currently available for this course.

Alumni Discount

Condé Nast College of Fashion & Design offers course fee reduction to our alumni.

For more information visit  Terms and Conditions

Studying and living in London

For information on studying in London, please visit the Student Life section of the Richmond website.

For information on accommodation while you study, please visit the Living on-Campus and Living off-Campus webpages on Richmond’s website.

You will be studying this course with the only UK fashion education provider that operates from within the fashion industry. This exceptional environment provides you with a unique perspective on learning how to set up a business and how businesses in fashion and the creative industries operate, as well as providing access to numerous experts in their fields.

With weekly guest speakers from a broad range of professions within the fashion and creative industries, you will be learning directly from the best in the industry.

Your campus

The Condé Nast College is situated in a state-of-the-art building in the heart of Soho, London’s creative and cultural hub. The area is home to numerous film, fashion and media houses providing unrivalled opportunities for professional networking and cultural experiences. The College is a 10-minute walk from the headquarters of Condé Nast International, as well as Vogue House, which our students get to experience through visits or online activities, as part of their exposure to the professional world.

Who teaches at Condé Nast College?

The academic team at the College offer an unrivalled knowledge of the fashion sector; they are kept constantly up to date through their unique industry links. Staff encourage students to think independently and critically, and individual students’ skill sets and strengths are nurtured and supported throughout the course.

During your course, you will be taught by our academic staff as well as industry guests and visiting lecturers.

Previous industry speakers have included Victoria Beckham, Tory Burch and Tommy Hilfiger, to name but a few.

 

Course Leader

Harriet Posner

Harriet Posner specialises in marketing and branding for fashion, and is the author of Marketing Fashion: Strategy, Branding and Promotion (2015), used by fashion scholars around the world.