BA (Hons) Fashion Communication student Lottie Coates gets the scoop on what it was like to attend Vogue World: London from fellow classmate Gwennan Jones as well as exploring the exclusive Vogue World pop up at Selfridges.
Kicking off London Fashion Week in a spectacular fashion, Vogue World took London by storm to celebrate the city’s rich cultural tapestry.
In a nod to the institution’s devoted following, a collection of merchandise was revealed in none other than the iconic Selfridges. The convergence of these iconic brands was all but inevitable, with little and large yellow bags swinging from the arms of Vogue’s biggest fans.
Vogue World: London at Theatre Royal
Vogue World: London raised the curtain for fashion’s elite at the historic Theatre Royal Drury Lane on 14th September 2023. The theatrical gala helmed by acclaimed director Stephen Daldry (The Crown, Billy Elliot) presented a fusion of opera, theatre and film alongside a juxtaposition of classical and contemporary music.
Among the icons at the event were Kate Moss and Cara Delevinge, alongside Stormzy and Ian McKellen. The spectacle served a greater purpose, with proceeds dedicated to supporting a spectrum of performing arts organisations, from the National Theatre to the Royal Ballet.
“Networking is genuinely connecting with someone and forming friendships.” Gwennan Jones
In 2022, Vogue World made a dazzling debut in New York’s vibrant Meatpacking District with a fashion show and street food fair. As the spotlight shifts towards England’s capital, the event marked a pivotal moment for the cast and crew of British Vogue. With the departure of Edward Enninful, the senior editorial team is preparing for an internal transformation as Chioma Nnadi returns to her hometown to take up the position of Editorial Director.
The Vogue World: London X Selfridges merchandise collection presents a line of meticulously curated sweatshirts, hoodies and tees that can take you from the gym to drinks with the girls. Adorned with slogans for those-in-the-know, both seasoned and budding fashion aficionados can proudly sport their love for the esteemed Condé Nast publication. A favourite design, encourages readers to hush in anticipation, teasing that ‘the show is about to begin’. These garments are not only stylish, but take into account the industry’s push towards sustainability. Fashioned from 100% organic cotton, the collaboration reflects Selfridges’ Project Earth, their bold sustainability strategy.
The Spirit of Sustainability
The spirit of sustainability extended beyond the merchandise collaboration; Twiggy graced the big night itself in a second-hand look. She wore an exquisite second-hand discovery from eBay, a vibrant Gucci red suit and a chic Louis Vuitton barrel bag.
View this post on Instagram
Condé Nast College’s own Gwennan Jones (currently studying on the BA (Hons) Fashion Communication) was in attendance at the Vogue World event. She relished the opportunity to interact with many notable figures, a personal highlight being the chance to witness both the seasoned “supers” and emerging talents like Mona Tougaard and Vittoria Ceretti in action. Sharing that “Vogue World was the perfect collaboration of art, culture and high fashion.”
Gwennan expressed a heartfelt sentiment that “networking is genuinely connecting with someone and forming friendships,” conveying the importance of connections being more than professional interactions. According to her, this “is the way to succeed in this industry!”.
The livestream from the incredible evening is available to watch here.
Explore the merchandise collection right here.
By Charlotte Coates