London Fashion Week AW20 Show Reports: ON/OFF PRESENTS AW20
The Condé Nast College students are out in force for London Fashion Week. Here, first year BA (Hons) Fashion Communication students, Beatrice Bosley and Betul Arik report on ON/OFF Presents AW20 live from the Strand…
ON/OFF Presents AW20 Show Report
Presenting a range of British designers as well as up and comers from Hong Kong and Spain ON/OFF Presents AW20 was a sight to behold for all five visionary designers. ON/OFF PRESENTS served their show with a pinch of English grit, offering London’s unconventional fashion crowd a whole new world of sustainability to sink their stilettos into.
Designers on show included House of SheldonHall (hand made in Yorkshire), Iyanu (London-based textile designer), Yan Dengyu (graduate of Glasgow School of Art with a Masters degree in Fashion and Textiles) , Zaful (Hong Kong) and 404 Studio (Spain).
Kicking off with a melting pot of fluorescent hues composed into androgynous and transitional looks, the textures of which were as soft as they were loud.
This chaotic colour palette seamlessly morphed into inky and scarlet silhouettes from Yan Dengyu, taking notes from brutalist architecture to create unusual, science fiction inspired looks. Bonded together with buckles and straps, these pieces experimented with power play and the conventional ideology of feminine structure and beauty. Contrast came in the form of feminine, shimmering crochet and glossy PVC from Iyanu.
The look, liberal festive freedom, punctuated with chunky neon shoes and novelty clutch bags. Finally the crescendo of the show;British ballgowns by House of SheldonHall, adorned with rosettes and tulle, swept past bringing renaissance drama to what was a contemporary catwalk.
Involving both patriotic nods and bold jingoism, the collections displayed the style sensibilities of London’s covert and eclectic tastes with a fanciful finale of union jacks. Inspiration from the best of English psychedelia and music culture, both 70s Woodstock and 80s glam rock, also cropped up thanks to 404 Studio.
Images and words by Betul Arik and Beatrice Bosley