Siffat Haider

Fashion Web Editorial Assistant, Elle Canada

Siffat Haider

How did you get your job at Elle Canada?

After graduating from the Condé Nast College, I interned at a fashion PR firm, during which time I decided I wanted to work in media. My managers introduced me to people at different publications, and through those introductions, I began working as a freelance writer. After 4 months of freelancing, I applied for an internship at Elle for which I got an interview. I didn’t get the position but decided to keep in contact with the Fashion Editor. She recommended that I apply for the Fashion Editorial position, which I did, and after an editorial test and interview, I got the job.


What was it like on your first day?

Nerve-wracking and very exciting! I was thrown into the deep end right from the get-go. I had my web training on my very first day, and was given assignments straight away. The team was warm and welcoming from the very beginning, which made things easy and fun.


Is working at Elle what you expected?

Yes and no. I think everyone has a certain fear that fashion magazines are intimidating, especially if you believe The Devil Wears Prada. I expected to put in a lot of hard work, but didn’t expect the team to be as easygoing as they are. To this day, my editor has never yelled at me for doing something wrong, she’s very nurturing, which makes working for her very easy and straight forward.


Describe an average day as Fashion Web Editorial Assistant.

Immediately after coming into work, I compile a news roundup of everything that’s going on in fashion plus come up with three story ideas for the day. Afterwards I look at our web calendar to see the stories that are due for the week and dive right in. The research for each story differs, sometimes it’s a celebrity style piece, and other times it’s a trend-based story. On top of working on my assigned content, I also have to keep an eye out all day for newsworthy things going on so we can cover the story right away.


What’s the most exciting thing you’ve done in your role so far?

I was able to interview Christina Ehrlich while she was in town which was really interesting. I loved hearing about what it’s like to work as a celebrity stylist.


What are the key qualities you have to have to be a Fashion Web Editorial Assistant?

Hardworking, dedicated, and in the know.