Matilde Faria Mourinho Felix
MA Entrepreneurship: Fashion & Creative Industries
I have always wanted to start my own business. What was lacking was the knowledge, both academic and practical, to take my idea and turn it into a reality. Not only did my time at Condé Nast College do this, but it gave me the confidence to really start and grow my career with MATILDE Jewellery.
Condé Nast College gave me the confidence I needed to start and grow my career with MATILDE Jewellery.
MATILDE, named after strong women in my life, aims to bring a feeling of empowerment to all who wear it. Using lab-grown diamonds and recycled gold, we are bringing sustainability to the jewellery industry. We stand by the values of sustainability, transparency, and fairness in everything we offer.
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My Work
Taking inspiration from the natural elements, MATILDE Jewellery designed around natural movement, from the body and nature. A graceful, perpetual movement that balances the body with nature.
Jewellery Brand Logo
I created the MATILDE Logo to reflect perfectly the design aesthetic of the jewellery: minimal, timeless, and modern with strength and confidence.
MATILDE NATURAL Tones - Brand Guidelines Document
MATILDE’s tones are graceful and natural. These compliment the brand’s values and visually reflect the influences of natural movement in the body and in nature.
MATILDE Website Landing Page
This page serves the purpose of not only collecting contacts for the MATILDE newsletter but also introduce visitors to the brand, its values, and its mission.
MATILDE Values - Sustainability
MATILDE’s values are at the core of the brand.
together with transparency and fairness, sustainability is key. Everything MATILDE does must reflect these values.
The MATILDE T-Bar Ring
Made with 100% recycled gold and lab-grown diamonds, the T-Barring reflects the imperfectness and natural movement of nature. Unique, modern, and timeless.
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About the course
The MA Entrepreneurship: Fashion & Creative Industries provides a unique learning environment for students, introducing entrepreneurship and business-thinking specific to fashion and the creative industries.