Leen Al Saadi
MA Fashion Media Practice
My previous background in fashion business has allowed me to better understand the link it has to fashion journalism during my time on the course. Merging both worlds is vital to grasp the co-dependent relationship they have. The course has also allowed me to discover my passion and drive for editing and direction when it comes to magazine publishing.
The creation of my niche magazine, 7abibti, has given a voice to women who have, for a long time, been misrepresented.
People think fashion journalism only consists of critiquing runway shows and collections, but it’s so much more than that, and my portfolio can prove that.
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My Work
Enjoy a collection of varied work, from journalistic articles to creative direction, and the production of an entire magazine.
7abibti Magazine
Founder & Editor in Chief of a niche print magazine, targeted at the new and modern Arab woman.
Commissioned Artwork, for 7abibti Magazine
Commissioned artwork by Lebanese artist Adra Kandil, translates to “a female has to be.”
Brainwashing by Greenwashing, for the New York Times
A long-form feature for the New York Times, with examples of how brands from different industries have deceptively greenwashed their brand identities.
A Love Letter to Arabia, for 7abibti Magazine
An article was written to highlight the beauty and resilience of the Arab world, as well as shining a light on the varied talent birthed on Arabian soil.
How a Hashtag Could Affect Your Sales in the Middle East, for BoF
A business analysis based on the Middle Eastern market, written for the Business of Fashion.
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About the course
The MA Fashion Journalism is a unique industry-focused programme that allows you to learn about fashion writing, editorial practice, content creation. Drawing on from Condé Nast’s knowledge and expertise, the course delivery is split between taught academic content, practical and technical workshops, independent research as well as masterclasses from leading industry professionals in exploring the creative, commercial, and critical dimensions of print, digital and experiential fashion media.