I am a Saudi Arabian stylist and creative director based between London and Jeddah.
Create, Create, Create.
My work has been published on multiple media platforms for GQ, Elle, i-D, and Vice. I have been working as a stylist for the past 5 years. The College allowed me to dissect and analyse all facets of the fashion industry through fashion theory and image-making.
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I consider my work as a personified journey of my life and thought processes
WOO ME - MAC Valentine’s Day Campaign
A Valentine’s Day campaign for MAC cosmetics that explores the world of the Ruby Woo lipstick and the different definitions of love in the 21st Century.
The piece provides an in-depth analysis and exploration of how MENA cultures have been orientalised through fashion media.
Glamour Girls investigates the multifaceted nature of Middle Eastern Woman providing an authentic modern portrayal.
An online e-zine that explores notions of orientalism and cultural identity within the MENA region and diaspora.
My Victory - Nike Victory Suit Campaign
A 360 omni-channel digital PR campaign to raise awareness of the Victory Suit by Nike for modest woman.