Heather Texter
MA Fashion Communication
After obtaining my Bachelor’s in Marketing, I interned at a brand marketing agency before heading to Europe to go backpacking. Upon returning, I worked as a Marketing and Sales Liaison. About a year later, I decided to get my Master’s and Condé Nast College was the best choice for me.
A unique experience, as instructors are determined to help you grow in your career direction.
Marketing and communication are my passion. I enjoy researching to discover more and putting together concepts that inspire and relate to people. Throughout this, my skills in project management from my Bachelor’s specialization come forward as I look to balance the process and outcome of projects.
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My Work
This course explored many topics that have led me to contribute to the future of fashion and branded communication as theoretical and practical projects were created for continued forward thinking.
Consumer Perception Through Cult Marketing
As a final project, I chose to research and analyze consumers and brands from both an internal and external perspective of value to develop cult-led branding.
Future Brand Experience Concept
Proposed future thinking and experiential marketing for Tommy Hilfiger with community focus and immersive development approach for adaptation with consumers.
Industry Set Project for Creative Collaboration
My cohorts and I developed brand opportunity subscription boxes following commercial requirements and business demands that we pitched to the Condé Nast team.
Future Forecast Impact on the Fashion Industry
Redefining retail tactics for the next generation of consumers on the way to 2030 with predictions in a cross-cultural pollination strategy impact report.
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About the course
The MA Fashion Communication enables professionals and postgraduates to enter the world of fashion through a series of modules that focus on past, present and future scenarios of the wider fashion industry. Closely affiliated with Condé Nast Publications, the course will provide exclusive access to the fashion industry and an unparalleled level of support.