The desire to combine in-depth knowledge of the luxury market along with fashion design skills has driven my pursuit of a career in luxury design and visual communications.
The course has brought me confidence in my abilities to realise my aspirations for my future in fashion.
A deep-rooted fascination in how luxury is created has manifested in brand communication campaigns enabling heritage brands to attain relevance in today’s society. This was represented in a Pucci relaunch and Oscar de la Renta Gen Z perfume launch.
Share my work
My work implements a strategy to optimise the brand image whilst acknowledging consumer expectations and demands. By understanding, Gen Z alongside core brand values my work is able to reframe perceptions.
Oscar de la Renta Gen Z Perfume Launch Campaign
This perfume campaign was shot vertically for TikTok and IGTV. It aims to inspire participants to recreate a shorter challenge inspired by this campaign video.
Pucci Promotional Campaign
To promote Pucci and increase earned media value, this promotional campaign uses activist mothers and daughters to represent unison intergenerationally.
MAC Cosmetics Collaborative Project
To suit the MAC brand identity, this campaign promotes respect for pronouns, as well as empowering all gender identities to use natural makeup.
Portrayal of mirror reflection’s intrusivity
This series showed how intrusive looking at oneself in the mirror can be, seeing the external portrayal we create for others, and glimpsing our true selves.
LOVE magazine covers
These three LOVE covers designed in November 2018 involved creating disruptive covers through experimentation with colour, illustration, and typography