Dana Shapira
MA Entrepreneurship: Fashion And The Creative Industries
I am an innovator and creative. My professional and educational background is in marketing within the creative industries: art, beauty, fashion, and design. Prior to this course, I have always had an entrepreneurial spirit. Combining creativity with entrepreneurship was ideal for my personality and growth.
This course helped me find confidence in myself and my ideas. I now take action on my aspirations.
Throughout the course, I investigated the cosmetics market and found a gap that I could not ignore. This led me to finding my own men’s correcting and enhancing self-care brand: Last Night for Men. A positive space for inexperienced men to explore correcting and enhancing self-care products.
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My Work
Through research I found that the men’s cosmetics industry was not reaching its full potential. Last Night for Men is a pioneering reaction to a strong shift in the men’s cosmetics marketplace.
Last Night for Men USP
Last Night for Men’s differentiation and competitive advantages.
Key Market Findings
Key market findings indicating market growth and potential in favour of Last Night for Men.
Last Night for Men Products
Taking men’s inexperience into consideration, each product is easy to understand and use. The products look subtle on the skin and are multifunctional.
Last Night for Men Website: User Experience
In line with the brand’s mission and values: easy-to-use and subtle, the website ensures a seamless shopping experience.
Last Night for Men Website: Design
In order to focus on the product design and function on our e-commerce page, the website design is minimalistic and clean.
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About the course
The MA Entrepreneurship: Fashion & Creative Industries provides a unique learning environment for students, introducing entrepreneurship and business-thinking specific to fashion and the creative industries.