Alexandra’s innovative idea for a start up – Style Tube aims to connect London fashion, with London travel, to London businesses. We are championing her in the Virgin Business ‘Pitch to Rich’ competition and hope you do too, so vote now! Check out her pitch video above and read on for more info.
“Connecting London fashion, with London travel, to London businesses.
“The London Underground is full of bold street-style. Travelling on the Tube every day, it struck me that there was huge potential here for a completely unique take on the street-style blog. By working in partnership with Virgin Media and Transport for London, the Style Tube interactive website and app would be a platform to connect online and London based retailers with fashion conscious Tube travellers, showing viewers exactly how and where to ‘get-the-look’, creating a direct and interactive route to market for retailers, far superior to traditional advertising. Support from Virgin wouldn’t just be useful – it is absolutely essential for my idea to succeed! As Virgin Media have exclusive hosting rights to the Underground Wi-Fi, I’ll need their backing if I am to get the reach I need for this to succeed, and that’s why winning Pitch to Rich would, quite literally, be making a dream come true!
If virgin back me on this idea, i know it can work. Not only that, but this has the potential to be huge. Successful street-style blogs are determined by the volume of traffic their pages reach. The greater the exposure, the more advertisers are willing to pay to be a part of it. With 1.26 billion travellers every year on the underground, the exposure this would gain is phenomenal, with the potential to then expand to other underground travel networks across the world. The paris metro, the new york subway… the possibilities for growth are boundless. This idea would change the face of london transport, cementing london’s reputation as the street-style capital of the world. Virgin hasn’t had much involvement with the multi-million dollar fashion industry – until now. Get on board – Vote for the Style Tube.”