The Louis Vuitton Experience

Ten students from the Vogue Fashion Foundation Diploma worked on a thought-provoking industry project as part of their course with luxury brand Louis Vuitton. As a unique thank you for all their hard work, the lucky students were invited by Tom Meggle, MD for UK and Ireland, for an exclusive tour of the most luxurious Louis Vuitton store in the world, their flagship Bond Street store, and given a fabulous brunch in the “maison”, normally reserved for celebrities and their most loyal customers.

Coming in from torrential rain on Bond Street, the students entered a shimmering world of luxury. Designed by Peter Marino, the store is the height of monogrammed chic. They were guided around the breathtaking floors by Tom Meggle, showing them first the unique bespoke men’s shoes and then the sumptuous womenswear rooms. The directors of each department explained the uniqueness of the Louis Vuitton brand and had an encyclopaedic knowledge of the pieces now designed by Nicolas Ghesquiere who is working hard to re-interpret the heritage of the brand. The students particularly loved the beautiful Black Marc Jacobs installation next to the “Librarie”. This is the carefully curated bookshop that sells contemporary British Art Books and Louis Vuitton is famous for its collaboration with avant garde artists.

Next up was the secret lift to the maison which houses a magical collection of the most exclusive bespoke Louis Vuitton treasures and scented by vases of perfect white peonies. They were shown a huge trunk that had been ordered for a customer’s private jet that was to have the family crest painted on the following day. Berries and granola followed by french toast with maple syrup and bacon waited for them in the special mirrored room which Justin Beiber had recently danced in front of while placing an order. The students were then joined by the Retail Marketing Director, Recruitment and Development Manager and Women’s Press and Digital Officer who told the students about the job opportunities across the Louis Vuitton brand. The students were encouraged to apply for their graduate programmes and their advice was to work hard and to be daring.

Realised back into the real world on Bond Street the students unanimously agreed that they’d had an unforgettable experience and they all wanted to be part of the enchanted Louis Vuitton world.

LV Brunch 2

Written by Zoe Souter