Staying Innovative at Hunter

Michelle Sadlier, Head of Brand and Digital Innovation at Hunter Boots, gave an incredibly inspiring lecture on how Hunter utilises different practices and platforms in the digital space to market their products. She discussed the difference between marketing in Tokyo, London, and New York, and how they are constantly pushing the boundaries and exploring new ways to market Hunter Boots. We were all particularly struck by the company ethos, “If you’re born a pioneer, you’re always living in an era of discovery.”