Leading Brand Strategist Mo White Joins Us For A Virtual Industry Talk

Lead brand strategist Mo White

The Condé Nast College of Fashion & Design was delighted to welcome Mo White, leading brand strategist and growth expert, and CEO of her consultant business Hyperwild, to their virtual industry speakers series this week. 


Mo has more than ten years in-house experience at leading brands Net-a-Porter, THE OUTNET, Farfetch, Condé Nast, and artificial intelligence company Deepmind.


Over the last four years she has built her consulting practice Hyperwild and worked with Glossier, Victoria Beckham, Afterpay, Kry, Nanushka, Olivela, Shopstyle, sustainable brand Mother of Pearl, Chaos Clothing London, M&S and Navabi among others.  


Mo is an expert at building and scaling innovative high-growth digital businesses in the fashion and lifestyle space via creative innovation, product strategy and organisational optimisation.


During her inspiring virtual industry talk to our students, Mo talked about ‘How to Build a Global Fashion Brand in 2020’.  She also discussed how brands face a unique challenge right now, but with change brings opportunity. Mo also emphasised that brands need to be agile and adaptable coming out of this crisis. Mo imparted invaluable advice to our students about how brands must stay authentic and their core values must be relevant going forward. 


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