High Tea with Alumna Amy Warren,Marketing Manager of The Business of Fashion
Amy Warren studied on the Vogue Fashion Certificate, she graduated from the course December 2013. One of most valued pieces of advice Amy was given was to read The Business of Fashion (BoF) every day by the Dean of the college Angela Jones, now she is BoF’s Marketing Manager. Not only does Amy work with a team she loves but she gets to use her analytical and creative skills daily. Amy tells us her thoughts on networking and gives priceless advice for current students.
CNC: What made you choose the Condé Nast College of Fashion & Design?
AW: It is a fantastic college located in the heart of London with leading professionals teaching very vocational courses. Not to forgetting the prestigious brand name and high-end facilities made it unrivalled by any other fashion college.
CNC: What does your job role entail and what do you do day-to-day?
As the Marketing Manager for BoF, my job entails launching multi-channel campaigns to acquire new users to the business. From email to paid social and retargeting. It is about segmenting the audience to show them the right message at the right time to achieve desired business goals.
CNC: What do you enjoy most about your job?
A new content launch is always excited to see how it resonated with the audience. But most of all, I enjoy working alongside incredible leading professionals in the industry. The team are second to none.
CNC: Were you given a piece of advice or a valuable skill that you still use?
“Read BoF every day” (laughs), Angela told us about the website in our first few weeks and if I hadn’t, I might not be in my role today. But advice we received which really resonated with me and has led to the path I have pursued is: “find what you are good at and find a role that uses those skillsets”. Being quite an analytical person, my role in digital marketing allows me to combine data-backed decisions with creativity.
CNC: How useful were the networking opportunities during your time at the College?
Fantastic, but the opportunity only presents what you make of it.
CNC: What advice would you give to students to get the most out of their Condé Nast College experience?
Attend every class, talk and lecture. The insight, experience and advice you will be receiving cannot be found elsewhere. You never know when you might hear something that makes you rethink your path or next move.
CNC: Do you have any career tips for this year’s graduates?
Networking across is almost more important than trying to network up. The peers you are with, in the college will go on to do incredible things in the fashion industry. Connect, learn and grow with each — you have an exciting path ahead.
CNC: Is there a word or phrase that comes to mind when you think of the Condé Nast College?
CNC: What is your professional dream for the future?
Chief Marketing Officer (CMO) of a leading fashion brand.
Amy has grown exceptionally well in her career so far and with goals such as “CMO of a leading fashion brand.” We cannot wait to see what Amy’s next career moves are.
Written By Abigail Alder