The Condé Nast College was delighted to welcome communications and brand strategy guru, Daniel Marks, Chief Magic Officer at ScienceMagic.Inc to our virtual lecture theatre as part of the weekly industry speaker series.
About Daniel Marks
Daniel Marks started his working life in fashion doing work experience in the fashion department at British Vogue in the holidays when at Edinburgh University, from where he has a degree in History of Art. In the early 1990’s he worked at Aurelia PR agency in London, where he worked for Donatella Versace who eventually asked him to join her PR team in Milan – he continues to work with the House of Versace to this day almost 25 years later. Having spent a few years in Milan, Daniel moved on to work as Head of European PR for Tommy Hilfiger.
In 2002 Daniel joined The Communications Store as Partner & Director and then Partner & Chief Creative Officer. In 2020, The Communications Store announced that it was to become ScienceMagic.Inc, with Daniel taking on the title of Chief Magic Officer. ScienceMagic.Inc is a company that believes fundamentally in the unique power of the connection between Magic, the art of real engagement through storytelling, communication and creativity; Science, the intelligent use of data and AI to inform strategy and identify business-building opportunities and Experience, the creation of digital product, technology and interfaces that connect directly with the consumer.
Involvement in London Olympic Games and British Fashion Council
In 2012 Daniel was responsible for ensuring the British fashion industry was showcased in the opening and closing ceremonies of The London Olympic Games. In 2014 Daniel co-founded the charity ‘Father & Son Day’ which works in conjunction with The Royal Marsden to raise funds and awareness to support the fight against cancer. Daniel is on the advisory board for the British Fashion Council.
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Key takeaways from Daniel Marks’ industry talk
Aside from some truly fabulous tales of fashion’s golden days , including looking after Donatella Versace – noting that the designer is incredibly caring and loyal, Daniel also gave our students some valuable advice for working in PR:
- Communications is a service industry and that’s important to care about every editorial result you get and to really understand the value of being storytellers.
- In today’s landscape there is no brand without a community and a community must be nurtured.
- The first and most important thing to do when storytelling for a client is to listen. Talking to your client and getting a full understanding of the brand is imperative.
- Ideas are great, but you must have the insight and the data to back it up. Science is important when it comes to communications in 2020 and beyond.
- Great creative ideas are empowered by data.
- Communication and value of your team is key, and giving everyone a voice is important.
- “Science” and “Magic” have to communicate together in order to create success.
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