Crepe City Sneaker Festival is a leading event in Europe and returned to London this November. 100 traders from the UK came together to showcase the rarest and most desirable pairs of trainers. Sneakerheads and Streetwear fans made the most of the event, MA Luxury Brand Strategy & Business student Kevin De Silva reports…
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Crepe City is a leading sneaker event in Europe. Over 100 traders from across the globe come together to showcase the rarest and most desirable pairs of trainers. By booking a ticket sneakerheads and streetwear fans have the opportunity to have the first pick of the rarest trainers with an Early Admission Ticket. The event was very interactive as there were competitions, panel discussions, live performances, DJs, street food and a bar. The event was held at Boxpark Wembley on Sunday 6 November 2022 between 11am – 8pm.
Crepe City remains is currently the leading sneaker and lifestyle event in Europe, starting their journey in London in 2009 hosting a small event in a basement venue, now the sneaker scene in the UK has grown massively, and Crepe City believes in giving like-minded people a place to meet up and enjoy streetwear culture.
Crepe City has teamed up with brands such as Foot Locker Europe to promote their products. Foot Locker is the leading global athletic footwear and apparel retailer and strives to partner with top brands with an exclusive range of products. Foot Locker says, “We live sneakers, we breathe sneakers, we dream sneakers… Sneakers are all we think about, and nothing makes us more proud than being able to keep our followers up to date with the latest trends”. Foot Locker has been around for more than 30 years and sneakerheads curate collections for sneakerheads. Also, Crepe City has catered for smaller resale platforms in order for them to gain visibility.
“Our partnership with Dior offers a new look into the style of basketball and blends high-end streetwear with luxury fashion”. – Martin Lotti, VP of Design at Jordan Brand
The hyped collaboration between luxury brand ‘Dior’ and ‘Nike Air Jordan’ stole the show at Crepe City Sneaker Festival. It was a collaboration everyone was waiting for with the one-of-a-kind merging of storied high-fashion couture with the world’s most iconic basketball sneaker. This was one of the biggest collaborations for the sneakerheads and streetwear community with the resale value of the ‘Jordan 1 Retro High’ going up to £6,000. Air Jordan 1 is a style that has transcended sports and changed fashion and sneaker culture forever. Creative director at Dior, Kim Jones has left his mark on the Jordan masterpiece.
Crepe City Sneaker Festival is a must for anyone wanting to connect with other sneakerheads and immerse themselves in streetwear culture. It’s a fun, lively event that is really well organised and is one to remember! I’ll certainly be going back next year!
By Kevin De Silva – MA Luxury Brand Strategy & Business