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Harriet Posner

Harriet Posner

 

Harriet Posner specialises in marketing and branding for fashion, and is the author of Marketing Fashion: Strategy, Branding and Promotion (2015) used by students studying fashion around the world. Harriet has had a long and varied career in the industry and in education.

As a designer she launched her own label selling in prestige stores such as Harvey Nichols, London and Saks 5th Avenue in New York, and  worked for a number of high-profile global fashion brands in Europe and Asia.

Harriet has also run a consultancy specialising in buying, market research, branding and marketing. Harriet has been a Course Leader and designed BA courses in Fashion Communication and Promotion.

Written by Rachel Franklin