CNC embraces the new normal, as Fashion Week returns IRL
The CNC students are approaching the end of term and the completion of their BA (Hons) Fashion Communication two-year intensive programme, which has seen the students, like us all, navigate the final year and half of their studies largely online. However, with Covid restrictions lifted and glimmers of international travel firmly back on the summer agenda, CNC reflects on the excitement of the upcoming S/S 22 shows, the BA (Hons) in-person exhibition and the launch of Vogue Scandinavia.
With the main S/S 22 shows just around the corner with New York Fashion Week on the 8th to the 12th of September, before sashaying to London on the 17th to the 21st of September – of which the BA graduating cohorts of the Condé Nast College of Fashion and Design from 2020 and 2021 are one of the first dates on the official London Fashion Week calendar, with their evening exhibition on the 16th of September. We had an insight into the excitement of shows being back in person and the streets a-buzz with fashion greats, influencers and editors alike at the Copenhagen fashion week which ran from the 10th to the 13th of August.
View this post on Instagram
Copenhagen Fashion Week presented murmurings of an old world amidst the navigation of the now commonly known new normal. 25 showcases, alongside 13 digital premieres, trade shows, events, talks and interviews completed the programme. But it was the colourful swathes of showgoers, captured by the agile street style photographers weaving amongst the throng to photograph the arrivals and departures of those attending the shows, that marked the return to fashion IRL.
View this post on Instagram
Key street style trends included oversized tailoring, bold colours and clashing materials which all came together in effortlessly cool layering to show the ease and elegance of dressing which is synonymous with Scandinavian style.
A notable time for the region, which is the location for the newest 28th global edition of Vogue – Vogue Scandinavia – being led by editor-in-chief Martina Bonnier in spearheading a sustainable agenda and a focus across the entire Nordic region: Sweden, Denmark, Norway, Finland and Iceland.
View this post on Instagram
The first issue launched onto our screens with exclusivity from their own digital flagship store and featured coverstar Greta Thunberg interviewed by Tom Pattinson and two Swedish conservationists, the artist duo Iris and Mattias Alexandrov Klum (the photographers behind the uncharacteristically Vogue cover which features Greta alongside a horse, nestled in woodland surrounded by a delicate stream of light), where as a collective, the group discuss their shared vision for a sustainable future.
View this post on Instagram
The cover and accompanying imagery showcases the multi-media artist’s use of sounds, photography and film, to show the organic harmony and symbiosis between man and nature.
Sustainability is at the core of the ethos which drives the latest edition to the Vogue line-up and hence the decision to re-invent the launch of a paper-back magazine that is sold through an online flagship store, which will remove the dead stock by-product, which comes from a traditional circulation model.
View this post on Instagram
Speaking previously, ahead of the launch of the inaugural issue, Martina Bonnier explained for a Vogue article that “we decided to pursue this business model and only sell online to allow for more sustainable printing and distribution,” and “in this way, we could control the entire distribution and production chain ourselves”. This first issue is fully recyclable and has been produced without plastic – an important precedent as the magazine emerges onto the landscape of a world in a climate crisis.
Learn more about the Condé Nast College new advisory council