Chris Morton, Founder of Lyst, Visits the Condé Nast College

“Whichever part of the fashion industry you think you might like to work in, it will be critical that you have a keen understanding of how the whole digital world works,” said Lyst’s Chris Morton to the students of the Condé Nast College this week. Sharing his own experience of setting up the now fantastically successful internet shopping site, no-one in the room was left in any doubt about the importance of a strong company culture, an ability to disrupt one’s own business and large doses of tenacity all being requirements of the modern day entrepreneur. “The good news is that I haven’t had to do any of this alone,” he said. “I set about finding a co-founder right at the start, ‘dated him’ for a month and so began a wonderful working marriage – which is lucky since I actually spend more time at work with him than I do at home with my wife!”