5 Days of Creative Direction

  • Industry Speakers
  • Vogue House Experience
  • Creative Direction Focus

At a glance

  • Duration: 5 days
  • Location: London
  • Overall course fee: £920 UK & Non-UK
  • Start date: June 19, 2023

Do you want to understand the principles of how to creatively direct a brand or a concept from the initial idea to a tangible outcome?

This is an intensive five-day programme designed to introduce students to the skills required for a successful career in creative direction in fashion & fashion media.

During this introductory course, you will work on your own creative direction project that you will present to others on the last day of the course.

In order to do this, you will learn how to use cultural insights to come up with a vision for a creative concept. You will also learn how to turn your vision into a visual identity using core branding principles as well as distinctive outcomes that meet new or emerging audience demands. A key to being a good creative director is the ability to communicate your ideas in a persuasive manner to others which you will also explore as part of the course.


Course Highlights

  • Develop a creative direction for a brand or a concept
  • Vogue House Experience
  • Industry speakers
  • Create a mock mini issue of Vogue
  • Access to the Vogue archives

Course Award

By the end of the course, you will receive a Condé Nast College of Fashion & Design Certificate of Completion.

After completing the One Week Fashion Business course at Condé Nast College, I am thankful to have learned from Wendy Kay, one of the visiting lecturers, about her experiences in buying and merchandising, as well as her advice on becoming an entrepreneur. As I am just beginning to learn about the fashion business industry, her knowledge was extremely valuable. Understanding the different routes and strategies she has taken to reach her goals was very inspiring and I am excited to apply that guidance for myself. I thoroughly enjoyed lectures where we created our own business strategies to ensure more sustainability and circular fashion. Gigi Chambers, One Week Fashion Business, Sep 2021

There are 24 places available on each course, and each place is allocated on a first-come, first-served basis. Please note that your place is not confirmed until we have received the full tuition fee upfront.

Before you book, please ensure you have read our Terms and Conditions, including our cancellation and refund policy.

Students can expect to attend class Monday to Friday, from 10.00 am to 5.00 pm.

The Campus

Condé Nast College is situated in the heart of Soho, London’s creative and cultural hub. The area is home to numerous film, fashion and media houses providing unrivalled opportunities for professional networking and cultural experiences. The College is a 10-minute walk from the headquarters of Condé Nast International, as well as Vogue House, which our students can experience as part of their exposure to the professional world.

Who Teaches at the Condé Nast College?

During your course, you will be taught by a range of our academic staff as well as industry guests and visiting lecturers.

Entry Requirements

There are no formal entry requirements.

Students must be aged at least 18 years old on 31st August at the start of the academic year in which they intend to join this course. An academic year runs 1st September-31st August annually. For the duration of the academic year, a student is considered to be their academic age for admissions purposes, regardless of when their birthday falls within that academic year.

English Language Requirements

There are no formal English language requirements for this course. However, if you are a non-UK student and English is not your first language, we recommend you have an Academic IELTS score of 5.5 or be able to use English at this level before commencing your studies. It is your responsibility to ensure you will be able to participate fully in a qualification delivered and assessed in English.

How to Apply

You can apply via the Book & Pay button on the course home page.

The application deadlines is one week before the course start date, however, places are allotted on a first-come, first-served basis.

If you are accepted onto the course, you will be required to pay the full fee in advance in order to secure your place.

Alumni Discount

Condé Nast College of Fashion & Design offers course fee reductions to our alumni.

For complete fees information visit Terms and Conditions

Course Leader

Johannes Reponen

Johannes Reponen is a scholar, critic and consultant who specialises in communication, media and writing.