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MA Luxury Brand Management

  • Double Degree: UK & USA
  • Access to High Profile Industry Speakers
  • Weekly Professional Development Workshops

At a glance

  • Duration: 1 year (Full-Time) | 2 years (Part-Time)
  • Location: Richmond American University London, Chiswick Park
  • Overall course fee: £22,050 (UK & Non-UK)
  • Start date: 30 September 2024

The MA Luxury Brand Management offered in partnership with the Richmond American University London, is a unique educational experience. It sets itself apart by awarding both US and UK postgraduate degrees, providing students with a global perspective. This programme is dedicated to fostering students’ commercial acumen, entrepreneurial skills, leadership abilities, and critical and strategic thinking. Delivered in collaboration with the esteemed Condé Nast College of Fashion & Design, this course combines the expertise of professionals from Condé Nast Publications and academics from the College. While a significant portion of the program takes place on the Richmond campus, students also benefit from weekly sessions at the Condé Nast College of Fashion & Design.

For over a century, Condé Nast has been synonymous with visually captivating and innovative publishing, with a special focus on luxury. Renowned titles like Tatler, GQ, The World of Interiors, and Vogue have strong ties to luxury-brand advertisers, and our contract-publishing division creates content for leading luxury brands such as Ferrari, Swarovski, Mercedes-Benz, and Mandarin Oriental Hotels.

At its core this programme will allow you to explore emerging trends in luxury brands, marketing strategy, and management through engaging classroom discussions. It features inspirational lectures from distinguished alumni and industry experts and will offer you unique opportunities to visit the headquarters of leading luxury brands and fashion houses in the vibrant city of London.

Notably, Condé Nast College boasts unparalleled access to industry luminaries, including the editorial and business teams behind iconic publications such as Vogue, GQ, Glamour, Tatler, House & Garden, World of Interiors, and WIRED. This unique advantage allows us to combine academic rigour with outstanding industry connections, creating an educational environment like no other.

Condé Nast College of Fashion & Design stands as an unwavering beacon of industry preparedness. The programme has been meticulously designed with Richmond American University London to bridge the gap between academic study and professional employment, seamlessly integrating theory and academic knowledge with the dynamics of industry practice. As a student on this course, you will be exposed to real-world industry scenarios, enabling you to continually elevate your knowledge and understanding and cultivate new skills to an exemplary level post-graduation.


This MA programme is an internationally recognised qualification awarded by Richmond American University London and is worth 180 credits at QCF level 7.

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Guest speaker and specialist sessions with Condé Nast are truly complementary to my studies of Luxury Brand Management. Condé Nast College shows us the real side of luxury and helps to deepen our knowledge. In addition, Richmond courses are very hands-on with loads of case studies. Max Schmitt, MA Luxury Brand Management, 2021-2022
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The partnership between the business school at Richmond and Condé Nast College allows for the perfect hybrid between theoretical and vocational learning. After developing well-rounded experience and skillsets, I felt much more confident in entering the pandemic job market. The experience left me with more knowledge about the luxury market than I could have ever imagined. Laura Cauwels, MA Luxury Brand Management, 2018-2020
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The Luxury Brand Management programme is the best thing I could have done to better my future – the partnership with Condé Nast College of Fashion & Design really opens up doors. We are taught valuable lessons and can take the knowledge with us into the luxury industry or on to other career paths! Abigail Beals, MA Luxury Brand Management Alumna

The MA in Luxury Brand Management programme provides you with key strategic marketing and management skills, with specific focus on delivering knowledge in luxury brand management, branding, positioning, audience and market segmentation, new product launches and the acquisition of marketing channels.

Throughout your degree, you will be studying the following modules

Fall Semester

  • Contemporary Perspectives in Luxury Business
  • Strategic Luxury Brand Management
  • Consumer Culture Theory and Insight

Spring Semester

  • Advertising, PR and Sponsorship
  • Emerging Market Trends

Plus, one of the following options:

  • Luxury Product and Service Design
  • Management Negotiation
  • Digital and Social Media Management
  • Entrepreneurship and Project Planning

Summer Semester

Internship with Market Strategy Report

or

Extended Market Strategy Report

Academic Team

Richmond’s academic team will deliver this course. Students on the course also have access to the Condé Nast College’s industry lecture programme, which takes place once a week. Previous speakers include:

Adwoa Aboah, Miles Aldridge, Victoria Beckham, Nicholas Coleridge, Anna Dello Russo, Edward Enninful, Bella Freud, Sarah Harris, Tommy Hilfiger, Anya Hindmarch, Henry Holland, Caroline Issa, Lulu Kennedy, Yasmin Le Bon, Natalie Massenet, Tamara Mellon, Suzy Menkes, Roland Mouret, Kate Phelan and Matthew Williamson.

Entry Requirements

The standard entry requirements for this course are:

  • UK first degree with minimum second class honours (2:2 or above)
  • US Degree with a minimum CGPA of between 2.5 and 3.0
  • or international equivalent.

The University accepts a wide range of international undergraduate degree award qualifications.

Please visit the MA in Luxury Brand Management page on the Richmond website for a full outline of entry requirements and instructions on how to apply. If you have any questions about your qualifications, please get in touch with us admissions@richmond.ac.uk

English language requirements

Candidates must have an acceptable level of English proficiency. More information can be found here.

How to Apply

UK and Non-UK applicants should apply directly to the Richmond University. All applicants MUST ensure that their application contains all supporting evidence before it is submitted:

  • A personal statement
  • Curriculum vitae/resume
  • Official/certified transcripts of all undergraduate work:
    • Please submit certified copies of all grades (including courses taken), diplomas, certificates of programme completion, and any end-of-program or end-of-year examination results.
    • If the transcripts are not in English, official translation will be required.
  • English language test results

Contact

For further information, any queries regarding entry requirements, admissions or to apply, please contact Richmond directly.

Paying the Course Fee

Further information on fees can be found on Richmond’s Postgraduate Student Tuition Fees and Funding webpage.

Information on paying fees and payment methods can be found on Richmond’s Making Payments webpage.

Bursaries and Alternative Funding

Richmond’s Office of Financial Assistance is available to help students access a variety of funding programs including Scholarship (academic merit based) awards, Grant awards and Student Loans to assist students with meeting their fees and living expenses. For more information click here.

Alumni Discount

Condé Nast College of Fashion & Design offers course fee reduction to our alumni. For more information visit Alumni page.

Studying and Living in London

For information on studying in London, please visit the Student Life section of the Richmond website.

For information on accommodation while you study, please visit the Accommodation webpage on Richmond’s website.

Richmond University offers career support and advice through its Careers & Internships Office that will assist and guide you in your study choices to make sure you stand out from the crowd when you graduate.

Through internships you will gain business acumen, beneficial work experience and transferable skills which will give you a competitive advantage in a fast-paced working environment.

 

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This programme is not just academic in nature, it offers hands-on experience of working in the luxury industry and the partnership with Condé Nast College of Fashion & Design opens up doors as well as you get opportunities to connect with industry leaders. Shubhangi Kothari, MA Luxury Brand Management 2017-18

Our Campus

Condé Nast College is situated in a historic building at Bedford Square, in Central London.

The area was built between 1775 and 1783 and is one of the best preserved set pieces of Georgian architecture in London. The square takes its name from the main title of the Russell family, the Dukes of Bedford, who owned much of the land in what is now Bloomsbury. Bedford Square is in the heart of Bloomsbury, an exciting area for academia and the arts; originally made famous by Virginia Woolf and the Bloomsbury Set.

The College is a short walk from the headquarters of Condé Nast, as well as Vogue House, which our students visit as part of their exposure to the professional world.

Who Teaches at the Condé Nast College of Fashion & Design?

During your course, you will be taught by a range of our academic staff as well as Industry Guests and Visiting Lecturers. Previous industry speakers have included Edward Enninful, Victoria Beckham, Nicholas Coleridge, Natalia Gamero del Castillo, Anna Dello Russo, Adwoa Aboah, Miles Aldridge, Bella Freud, Sarah Harris, Tommy Hilfiger, Anya Hindmarch, Henry Holland, Caroline Issa, Lulu Kennedy, Yasmin Le Bon, Natalie Massenet, Tamara Mellon, Suzy Menkes, Roland Mouret, Kate Phelan, Matthew Williamson and many more.

Building Accessibility Notice

Condé Nast College is located in a historic Georgian building at Bedford Square in Central London. Our campus comprises a Grade I listed building dating to the late 18th Century which is currently not fully accessible to wheelchair users. We are committed to improving the accessibility of our premises, and we appreciate your patience and understanding while we work toward this important goal. Some teaching activities may take place at other venues in central London, which have varying levels of accessibility. If you have specific questions about the accessibility of our campus, either as a visitor or prospective student, please do not hesitate to contact us.

Course Leader

Harriet Posner

Harriet Posner specialises in marketing and branding for fashion, and is the author of Marketing Fashion: Strategy, Branding and Promotion (2015), used by fashion scholars around the world.