MA Fashion Media Practice

  • 4-week industry placement
  • Access to industry speakers
  • Specialist careers advice

At a glance

  • Duration: 1 year
  • Location: Soho, London
  • Overall course fee: £28,368 (including VAT)
  • Start date: September 28, 2020

The MA Fashion Media Practice is a unique industry-focused programme that offers a choice of three possible pathways that draw from Condé Nast Publications’ knowledge and expertise: Media Business, Fashion Journalism and Creative Direction. The course combines independent research with taught academic content, as well as masterclasses from leading industry professionals.

The purpose of the programme is to provide opportunities for students to become effective practitioners in their chosen fields within media and fashion media. All three pathways aim to develop key transferable skills in communication, and ensure graduates are given the opportunity to acquire and demonstrate the following:

  • Critical awareness of current issues and developments in the fashion and media industries.
  • The ability to think critically.
  • A knowledge and understanding of professional responsibility, integrity and ethics.
  • The ability to reflect on their own progress as both a student and an industry practitioner.

The programme aims to support an effective transition from study to employment, linking theory and academic study to industry practice. Students will become familiar with real-industry situations that will allow them to continue to advance their knowledge and understanding, and to develop new skills to a high level after graduation.

The Condé Nast College of Fashion & Design has a strong focus on preparation for industry. The three pathways represent distinct career opportunities within fashion media, with an opportunity for students to specialise in their chosen field. Each pathway reflects a clear career path as a writer, content creator, editor, creative practitioner or business leader within a fashion or media organisation.

This MA is an internationally recognised qualification validated by the University of Buckingham, worth 180 credits at QCF level 7.

Programme Schedule*

Induction Week28 September 2020 – 02 October 2020
Autumn Term (Term 1)05 October 2020 – 11 December 2020
Christmas Break14 December 2020 – 08 January 2021
Winter Term (Term 2)11 January 2021 – 15 March 2021
New York Trip (optional)/Research & Reading week if not attending22 March 2021 – 26 March 2021
Easter break29 March 2021 – 09 April 2021
Spring Term (Term 3)12 April 2021 – 18 June 2021
End of Term break21 June 2021 – 25 June 2021
Summer Term (Term 4)28 June 2021 – 27 August 2021
MA Course Exhibition02 September 2021 – 04 September 2021
Term Ends04 September 2021

*All dates subject to change

This is an intensive full-time programme of study. Students attend classes at the College two days a week, with the remaining three days devoted to directed and independent study. There is no option to study part-time as you will be expected to attend classes, industry talks, tutorials and external activities throughout the week.

For the MA degrees, applicants are required to submit their application no later than six weeks before the course starts. 

As a member of Condé Nast College’s first-ever cohort of masters students, I feel exceptionally proud of myself in my accomplishments this last year. The vibrancy of the course, from its expeditious pace, critique and guidance has allowed me to graduate from the college with a portfolio of work that represents my personality with astute theoretical foundations. The invaluable experience I have acquired through my time at the college has exposed me to pathways within the industry that I was completely unaware of. I now leave very excited to go and chase them.   Scarlett Alumna, MA Fashion Media Practice - Fashion Journalism pathway, 2019

The programme is structured as four 10-week terms. The first three are taught and the final term is dedicated to independent study to complete the final projects and a thesis.

Programme Structure

Term 1 – Autumn

Critical Research & Fashion Media

Contemporary Issues in Fashion & Media
Term 2 – WinterBusiness Pathway: Business & Management for the Creative Industries

Journalism Pathway: Fashion Writing & Criticism

Creative Pathway: Multi-Media Production

Term 3 – SpringBusiness Pathway: Media Branding & Business Development & Management

Journalism Pathway: Planning & Managing Editorial Content

Creative Pathway: Visual Culture & Creative Direction for Fashion

Term 4 – SummerFinal Fashion Media Project & Thesis

Independent Study ( including optional work placement)

MA Fashion Media Practice pathways

Media Business

This pathway will focus on the commercial aspects of running a media company. It is suitable for those with a business or media degree who would like to pursue a career in management and marketing within the fashion media sector. Modules exclusive to this pathway are:

  • Business & Management for the Creative Industries
  • Media Branding & Business Development

The business pathway for this degree focuses on the media industry rather than fashion in general. Anyone seeking a more general fashion- and luxury-related business degree should look at our collaborative programme with Richmond University: MA Luxury Brand Management.

Fashion Journalism

The key focus in the Fashion Journalism pathway is on content creation – editing and writing for print and digital platforms – although students will also explore other mediums. This option is suitable for talented writers and communicators with a very strong portfolio of work. Modules exclusive to Fashion Journalism are:

  • Fashion Writing & Criticism
  • Planning & Managing Editorial Content

Creative Direction

The Creative Direction pathway is a highly practical option that allows students to develop their existing visual communication skills with a focus on fashion. It is suited to those with creative degrees and strong portfolios in areas such as photography, fine art, visual communication or graphic design. You are expected to have existing skills within your preferred creative field and the course will provide opportunities to put those skills to use. Modules exclusive to this pathway are:

  • Multimedia Production
  • Visual Culture & Creative Direction for Fashion

Entry requirements

The standard entry requirements for this course are an honours degree, preferably at 2:2 or above, or an equivalent EU/international qualification. Applicants must be aged 18 years or older on the first day of the course.

Specific entry requirements for each pathway option

Media Business Pathway: a business-related degree or a general media degree.

Fashion Journalism Pathway: an English or humanities-based degree is preferred (for example: English Literature, Philosophy or Art History). We will also consider applicants with general fashion or media degrees.

Creative Direction Pathway: a design/visual-based degree in an appropriate subject such as Graphic Design, Fine Art, Visual Communication, Photography or UX design. We welcome applications from those that have studied topics relevant to their chosen pathway, however the programme is not suitable for those already holding degrees in the same subjects (such as a BA in Fashion Media, Fashion Journalism or Creative Direction).

Those with degrees in entirely unrelated subjects (such as science or maths, for example) should consider applying for our Vogue Fashion Certificate programme, an introductory course that provides a step towards a fashion-based career or possible enrolment on the MA after successful completion.

Accreditation of Prior Experiential Learning (APEL)

Exceptional applicants who do not meet the standard entry requirements may still be considered through APEL if they can extensively demonstrate the skills and capacity necessary for academic study at postgraduate level. Sometimes experience is as beneficial as what is learnt in a classroom. The admissions and academic teams will consider applications that show exceptional strengths and alternative evidence, which may include:

  • Work experience
  • Non-accredited courses
  • Extensive reading and research
  • A brilliant, relevant and credible personal statement
  • An exceptionally strong academic or professional reference
  • OR a combination of these.

Each application will be considered on its own merit, although we cannot guarantee every applicant an offer.

English language requirements

IELTS level 6.5 or above or equivalent Secure English Language Test (SELT) Full information can be found on our International Students webpage.

Selection criteria

We select applicants according to potential and current ability in the following areas:

  • Demonstration of a strong personal identity
  • The potential to benefit from the course
  • Excellent communication skills
  • Evidence of motivation and commitment

How to apply for the MA Fashion Media Practice Programme

All applicants are required to complete the online application form using the “Apply now” button, and submit one of the following:

Media Business Pathway: a 1,000-word statement that shows their understanding of the focus of the course, the relevance of their background and their reason for applying – there is no requirement for a portfolio.

Fashion Journalism Pathway: a portfolio of work demonstrating strong writing skills and a clear interest in the fashion sector.

Creative Direction Pathway: a portfolio of work showing their creative skills.

Successful applicants will be invited to the College for an interview.

For further information or any queries regarding entry requirements or admissions, please contact the Admissions Office.

For the MA degrees, applicants are required to submit their application no later than six weeks before the course starts. 

With our unique access to the fashion industry, the College prepares students for employment through live industry projects and work placements, and provides expert career advice to students and graduates.

In recent years, technological developments have driven new opportunities in the sector and there is no longer such a distinct separation between fashion media and fashion retail. The removal of these boundaries has broadened the scope of careers available.

Fashion media professionals now move seamlessly between roles at magazines and positions with major fashion brands and retailers, making the focus of the MA Fashion Media Practice relevant to an increasingly broad range of job opportunities. Within fashion media specifically, the course is suitable for those keen to pursue careers as:

  • Editors
  • Publishers
  • Managing Editors
  • Writers
  • Stylists
  • Art Directors
  • Fashion Photographers
  • Many other possible opportunities

During the course, students will examine the roles outlined in magazine mastheads and the increasing roles in digital media.

“We look forward to welcoming the very brightest and most able of the College’s students onto our highly coveted work experience programmes.” Hazel McIntyre, HR director, Condé Nast Publications

For more information on careers, please visit our  Careers in Fashion webpage.


My time at Condé Nast College has flown by. The fashion industry felt miles away a year ago but Condé Nast College helps bring you so much closer in a real, tangible way. I have explored much more than just my love of fashion, I have developed many new skills and met inspiring people which I hope to stay connected with as I take the next step big step in my career. Emily Dempsey, MA Fashion Media Practice

Paying the course fee

In order to confirm and secure a place on this course, students will be asked to pay a deposit in the amount of £1,200 at the point of receiving an offer from us.

UK/EU students can pay the tuition fee in instalments throughout the year.

International students will be asked to pay their course fee in full in advance of arriving at the College and prior to the issue of CAS.

More information can be found on our International Students webpage, including visa requirements.

For complete fees information visit Terms and Conditions

Bursaries and alternative funding

There are no bursaries or funding options currently available for this course.

Additional course costs

There is an optional study trip abroad that is not covered by the course fee. This takes place in spring and further information is provided at the outset of the course.

Studying and living in London

For information on studying in London and what this could cost, please visit our Living in London page.

For information on accommodation while you study at the Condé Nast College, go to our Accommodation page.

You will be studying this course with the only UK fashion education provider that operates from within the fashion industry. This exceptional environment provides you with a unique insight into fashion communication in all its forms and the workings of the creative industries, as well as providing access to numerous unrivalled experts in their fields.

With weekly guest speakers from a broad range of professions within the fashion and creative industries, you will be learning directly from the best in the industry.

Your campus

The Condé Nast College is situated in a state-of-the-art building in the heart of Soho, London’s creative and cultural hub. The area is home to numerous film, fashion and media houses providing unrivalled opportunities for professional networking and cultural experiences. The College is a 10-minute walk from the headquarters of Condé Nast International, as well as Vogue House, which our students visit as part of their exposure to the professional world.  

Who teaches at Condé Nast College of Fashion?

A specialist in communication, media and writing, Johannes Reponen is the Programme Director of our MA Fashion Media Practice course. He has previously headed MA degrees at the London College of Fashion, writes for a number of fashion and design publications, and works with international clients on future insight. With BA and MA degrees in communication and criticism, Johannes is currently completing his doctoral research degree.

During your course, you will also be taught by a range of our academic staff as well as industry guests and visiting lecturers.

Visiting lecturers and guest speakers include:

  • Osman Ahmed, senior editorial associate at The Business of Fashion
  • Georgia Murray, fashion editor at Refinery29
  • Nova Dando, creative director
  • Aled John, head of business development at Condé Nast International
  • Paul Nesbitt, head of audience research at Condé Nast International
  • Dr Kate Nelson Best, fashion and media scholar
  • Marcus Agerman Ross, Founder and editor of Jocks&Nerds

Students on the course also have access to the College-wide industry lecture programme that takes place once a week. Previous speakers include Victoria Beckham, Suzy Menkes and Becky Smith to name a few.

Course Leader

Johannes Reponen

Johannes Reponen is a scholar, critic and consultant who specialises in communication, media and writing.

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