MA Fashion Media Practice

  • 4-Week Industry Placement
  • Access to Industry Speakers
  • Specialist Careers Advice

At a glance

  • Duration: 1 year
  • Location: Soho, London
  • Overall course fee: £27,540 (including VAT)
  • Enrolment: September 2019

The MA Fashion Media Practice is a unique industry-focused programme that offers three possible pathways that focus on a core area of Condé Nast expertise: Media Business, Fashion Journalism and Creative Direction. The three distinct specialisms draw upon the knowledge of Condé Nast Publications and the wider fashion media industries. The programme will combine independent research with taught academic content and talks, as well as master-classes from leading industry professionals.

The core aim of the programme is to provide opportunities for students to become effective practitioners in their chosen fields within media and fashion media. All pathways aim to develop key transferable skills in effective communication and ensure graduates are given the opportunity to acquire and demonstrate the following:

  • Critical awareness of current issues and developments in the fashion and media industries
  • The effective application of critical thinking skills
  • Knowledge and understanding of professional responsibility, integrity and ethics
  • The ability to reflect on their own progress as a learner and professional practitioner

The programme aims to support an effective transition from study to employment, clearly connecting theoretical topics and academic study to contemporary industry practices. Students will become familiar with life-wide learning approaches that will allow them to continue to advance their knowledge as well as understanding, and to develop new skills to a high level after graduation.

The Condé Nast College of Fashion & Design has a strong focus on preparation for industry. The three pathways represent distinct career opportunities within fashion media, with an opportunity for students to specialise in their chosen field. Each pathway reflects a clear career path as a writer, content creator, editor, creative practitioner or business leader for a fashion or media organisation.

MA Media Practice Pathways

Media Business

This pathway will focus on the commercial aspects of running a media company and is suitable for those with a business or media degree who would like to pursue a career in management and marketing within the fashion media sector. Modules exclusive to this pathway are:

  • Business & Management for the Creative Industries
  • Media Branding & Business Development

The business pathway on the MA Fashion Media Practice has a very clear focus on the media industry, rather than fashion in general. Anyone seeking a more general fashion/luxury related business degree is directed towards our collaborative programme with Richmond University: MA Luxury Brand Management.

Fashion Journalism

On the Fashion Journalism pathway, the key focus will be on content creation, editing and writing for print and digital platforms, although students will also explore other mediums. This pathway is suitable for talented writers and communicators with a very strong portfolio of work. Modules exclusive to this option are:

  • Fashion Writing & Criticism
  • Planning & Managing Editorial Content

Creative Direction

The Creative Direction pathway is a highly practical option that allows students to develop their existing visual communication skills with a focus on fashion. Ideally suited to those with creative degrees and strong portfolios in areas such as photography, fine art, visual communication, or graphic design. You are expected to have existing skills within your preferred creative field and the course will provide opportunities to utilise those skills within fashion. Modules exclusive to this pathway are:

  • Multi-Media Production
  • Visual Culture & Creative Direction for Fashion

This MA is an internationally recognised qualification validated by the University of Buckingham, worth 180 credits at QCF level 7.

The programme is structured as four x 10-week terms. The first three are taught and the final term is dedicated to independent study in order for you to complete the final projects as well as the accompanying thesis.

Over the course of a year you will study the following modules:


This is a highly intensive full-time programme of study.

Students attend classes in college for two days each week, with the remaining three days needed for directed and independent study. It is not possible to approach the course as part-time study as you are expected to be available for classes, industry talks, tutorials and external activities Monday to Friday.

Entry Requirements

The standard entry requirements for this course are an honours degree, preferably at 2:2 or above, or an equivalent EU/international qualification. Applicants must be aged 18 years or older on the first day of the course.

Specific entry requirements for each pathway option:

Media Business Pathway: a business-related degree or a general media degree

Fashion Journalism Pathway: an English or humanities-based degree is preferred (for example: English Literature, Philosophy or Art History). We will also consider applicants with general fashion or media degrees

Creative Direction Pathway: a design/visual-based degree in an appropriate subject such as; Graphic Design, Fine Art, Visual Communication, Photography and UX design. We welcome applications from those that have studied topics relevant to their chosen pathway, however the programme is not suitable for those already holding degrees in the same subjects (i.e. BA in Fashion Media, Fashion Journalism or Creative Direction). Those with degrees in entirely unrelated subjects (such as science or maths for example) are directed towards our Vogue Fashion Certificate, which is an introductory course that provides a step towards a fashion-based career or possible enrolment on the MA after successful completion.

Accreditation of Prior Experiential Learning (APEL)

Applications are welcome from people who do not meet the standard entry requirements if they can extensively demonstrate the skills and capacity necessary for academic study at postgraduate level. Relevant learning which has taken place through a range of experiences, often unstructured, personal and unconsciously gained, can be equal to the learning undertaken by students following traditional courses through formal education.

Exceptional applicants who do not meet the standard entry requirements may still be considered through APEL. The admissions and academic teams will consider each application that shows exceptional strengths and alternative evidence, which may include:

  • Work experience
  • Non-accredited courses
  • Extensive reading and research
  • The quality, relevance and credibility of the personal statement
  • An exceptionally strong academic or professional reference
  • OR a combination of theseEach application will be considered on its own merit but we cannot guarantee an offer in each case.

English Language Requirements

IELTS level 6.5 or above or equivalent Secure English Language Test (SELT) Full information can be found on our International Students webpage.

Selection Criteria

We select applicants according to potential and current ability in the following areas:

  • Can demonstrate a strong personal identity
  • Shows potential to benefit from the course
  • Has excellent communication skills
  • Demonstrates motivation and commitment

How to apply for the MA Fashion Media Practice Programme

All applicants are required to complete the online application form using the Apply Now button, and submit one of the following:

Media Business Pathway: a 1000-word statement that demonstrates their understanding of the focus of the course, the relevance of their background and their reason for applying – there is no requirement for a portfolio

Fashion Journalism Pathway: a portfolio of work to demonstrate strong writing skills and a clear interest in the fashion sector

Creative Direction Pathway: a portfolio of work to demonstrate creative skillsSuccessful applicants will be invited to an interview with a member of the academic team.

For further information or any queries regarding entry requirements or admissions, please contact the Admissions Office.

The Condé Nast College of Fashion & Design provides expert career advice to students and graduates, utilising our extensive industry contacts and preparing students for employment through live industry projects and work placements.

In recent years, technological developments have driven new opportunities in the sector and there is no longer such a distinct separation between fashion media and the physical trading of fashion goods. The removal of boundaries between the commercial selling of products and the creation of media content that explores and promotes fashion widens the scope of careers.

Fashion media professionals now move seamlessly between roles at magazines and positions with major fashion brands and retailers, making the focus of the MA Fashion Media Practice relevant to an increasingly broad range of job opportunities. Within fashion media specifically, the course is suitable for those keen to pursue careers as:

  • Editors
  • Publishers
  • Managing Editors
  • Writers
  • Stylists
  • Art Directors
  • Fashion Photographers
  • Many other possible opportunities

During the course students will examine the roles outlined in magazine mastheads and the increasing roles in digital media.

“We look forward to welcoming the very brightest and most able of the College’s students onto our highly coveted work experience programmes.” – Hazel McIntyre, Personnel Director at Condé Nast

For more information on careers, please visit our  Careers in Fashion webpage.

Paying the Course Fee

In order to confirm and secure a place on this course, students will be asked to pay a deposit in the amount of £1,200 at the point of receiving an offer from us.

UK/EU students can pay the tuition fee in instalments throughout the year.

International students will be asked to pay their course fee in full in advance of arriving at the College and prior to the issue of CAS.

Bursaries and Alternative Funding

There are no bursaries or funding options currently available for this course.

Additional Course Costs

There is an optional study trip abroad that is not covered by the course fee. This takes place in spring and further information is provided at the outset of the course.

Studying and Living in London

For information on studying in London and what this could cost, please visit our Living in London page.

For information on accommodation while you study at the Condé Nast College, please visit our Accommodation Guide page.

You will be studying this course with the only UK fashion education provider that operates from within the fashion industry. This unique environment provides you with an inside out perspective on learning the inner workings of fashion media practice in all its forms and how the creative industries operate, as well as having access to a range of experts in their fields.

With weekly guest speakers representing a broad range of professions within the fashion and creative industries you will be learning directly from highly experienced academics and industry practitioners.

Your Campus

Condé Nast College is situated in a state-of-the-art building in the heart of London’s creative and cultural hub Soho. Surrounded by numerous film, fashion and media houses provides students with unrivalled opportunities for professional networking and cultural experiences. The College is only a 10-minute walk away from the Condé Nast International Headquarters, as well as the iconic, Vogue House, which our students visit as part of their exposure to the professional world.  

Who teaches at Condé Nast College of Fashion?

Specialised in communication, media and writing, Johannes Reponen is the Programme Director of MA Fashion Media Practice and he has previously headed MA degrees at London College of Fashion. Johannes writes for a number of fashion as well as design publications and works with international clients on future insight. With BA and MA degrees in communication and criticism, Johannes is currently completing his Doctoral research degree.

During your course, you will also be taught by a range of our academic staff as well as industry guests and visiting lecturers.

Visiting lecturers and guest speakers include:

  • Osman Ahmed, Senior Editorial Associate at The Business of Fashion
  • Georgia Murray, Fashion Editor at Refinery29
  • Nova Dando, Creative Director
  • Aled John, Head of Business development at Condé Nast International
  • Paul Nesbitt, Head of Audience Research at Condé Nast International
  • Dr. Kate Nelson Best, Fashion and media scholar

Students on the course also have access to the College-wide industry lecture programme that takes place once a week. Previous speakers include; Fashion Journalist, Suzy Menkes, Editor of Twin magazine, Becky Smith, and Fashion Designer Victoria Beckham to name a few.

Course Leader

Johannes Reponen

Johannes is the Programme Director of MA Fashion Media Practice at the College, and he has previously headed up MA degrees at the London College of Fashion. Johannes is currently completing his Doctoral research degree in fashion media.

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