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MA Fashion Media Strategy

  • Industry case studies
  • Access to Industry Speakers
  • Media Strategy Focus

At a glance

  • Duration: 1 year full-time / 2 years part-time
  • Location: London
  • Overall course fee: £28,368 (including VAT)
  • Start date: September 27, 2021

The MA Fashion Media Strategy is a unique industry-focused programme that allows you to learn about the commercial, business and strategic aspects of fashion media along with business management and leadership for media industries. Drawing on from Condé Nast’s knowledge and expertise, the course delivery is split between taught academic content, practical and technical workshops, independent research as well as masterclasses from leading industry professionals in exploring the creative, commercial and critical dimensions of print, digital and experiential fashion media.

The programme is situated within the fashion media portfolio of the college that also includes master’s courses in Fashion Journalism and Creative Direction for Fashion Media. Students on MA Fashion Media Strategy will share some taught sessions and project with the other fashion media masters in order to nurture collaboration and to ensure that students acquire a holistic understanding of fashion media industries.

The purpose of the programme is to provide opportunities for you to become an effective practitioner in your chosen field within fashion media. The course aims to develop key transferable skills in communication, critical thinking, reflection as well as project management in preparing you to innovate and push the boundaries as a fashion storyteller, media business leader or visual communicator.

The Condé Nast College of Fashion & Design has a strong focus on preparation for industry. The programme aims to support an effective transition from study to employment, linking theory and academic study to industry practice. You will become familiar with real-industry situations that will allow you to continue to advance your knowledge and understanding, and to develop new skills to a high level after graduation. During the course, you also have an opportunity to complete 4-week relevant work experience as part of your professional development.

Programme Schedule*

Induction Week 27 September 2021 – 01 October 2021
Autumn Term (Term 1) 04 October 2021 – 10 December 2021
Winter Break  13 December 2021 – 31 December 2021
Winter Term (term 2) 03 January 2022 – 11 March 2022
Reading Week 14 March 2022 – 18 March 2022
Spring Term (term 3) 21 March 2022 – 08 April 2022
Spring Break 11 April 2022 – 22 April 2022
Spring Term (Term 3) 25 April 2022 – 10 June 2022
Reading Week 13 June 2022 – 17 June 2022
Summer Term (Term 4) 20 June 2022 –  26 August 2022

*All dates can be subject to change

This MA programme is an internationally recognised qualification validated by the University of Buckingham, worth 180 credits at QCF level 7.

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All the hard work, time and effort that was put into the projects I did while at CNC have benefited me exponentially. I use all the things I learned in my everyday work life, it has definitely helped me in taking the right steps forward in my career. Click here to read more. Fahma Mohammed, MA Fashion Media Practice - Business, 2018-2019

The programme is structured as four 10-week terms. The first three are taught and the final term is dedicated to independent study to complete the final projects and a thesis. The programme structure consist of modules that are shared across all media programmes that focus on research skills and building critical awareness of current issues as well as developments in the fashion and media industry along with programme specific modules that enables you to acquire technical and practical skills aligned with your careers goals.

This course is also available as a part-time course delivered over two years, structured as eight 10-week terms.

Programme Structure

Term 1 Fashion Media Futures Critical Research: understanding Audiences
Term 2 Business & Management for the Creative Industries
Term 3 Media Branding & Business Development Masters Final Project
Term 4 Masters Final Project

MA Fashion Media Strategy focuses on the commercial, strategic and business aspects of running a media company. It is suitable for those with a business or media degree who would like to pursue a career in management within the fashion media sector. Modules on the programme are:

Critical Research: Understanding Audiences

The purpose of this module is to provide you with an overview of the range of research methods, approaches and tools that are vital for developing an insight into audiences. The module will cover philosophy of research, ethics, primary and secondary research methods, how to analyse, evaluate as well as disseminate research findings. The module will consider research in a range of contexts relevant to the media industries and enable you to understand the relationship between theory and practice.

Fashion Media Futures 

In order for fashion media to stay agile, it is important that companies, brands, publications and indeed individuals are aware of the issues as well as opportunities relevant for the industry now and in the near as well as distant future. As part of this, you will be introduced to skills of evaluating how societal, technological, political and economic change and how these impact fashion media. In teams consisting of students from different media programmes, students will collaboratively respond to emerging trends and to create new solutions that capitalise on this.

Business & Management for the Creative Industries

This module allows you to examine the key business theory in organisational behaviour, exploring how fashion and media businesses operate, from niche independents through to corporate groups.  In order to underpin this, you will be also introduced to developments of the creative industries in the late 20th and early 21st century. Characteristics of managerial/leadership practice in creative fields, exploring the integration between the creative industries, the digital economy, and creative leadership will be explored.

Media Branding & Business Development

During this module, you will learn about the publisher’s role and the commercial aspects of the magazine industry, examining how magazines operate as profit-making businesses. The impact of digital channels and ‘new media’ on traditional print media channels and revenue streams will be examined in order to prepare you for the challenges of the industry. You will be taught the principles of marketing and branding and how these can be applied in fashion media.

Final Masters Project

During this module, you will create a practical outcome aligned with your programme and identified career focus. You might approach this as an opportunity to create a portfolio of work, initiate a live or simulated industry project or take an entrepreneurial approach by creating a project that you might continue to pursue after finishing the degree.

A written thesis will underpin the practical element, allowing you to identify a clear connection between academic theory as well as scholarly research and genuine industry practice. The aim is to consolidate and enhance previous learning on the programme and provides the opportunity to develop an individual research proposal in any area of interest relevant to the content of the programme.

This project aims to provide you with an opportunity to conduct live research in a topic of interest to you, developing skills in project management and engaging with professional development planning.

Part-Time Programme

The MA part-time students should be advised to reserve one day a week to attend lectures, workshops, seminars and tutorials that may take place online or at the college. This may also involve watching pre-recorded lectures and engaging in pre-prepared activities that relate to the curriculum. In addition to this, students should reserve time for completing coursework and projects as part of their studies. For part-time mode you should dedicate 1.5 days a week for project work and self-directed study.  You will also be required to be in the College.

 

Entry Requirements

Students must be aged at least 18 years old on 31st August at the start of the academic year in which they intend to join this course. An academic year runs 1st September-31st August annually. For the duration of the academic year, a student is considered to be their academic age for admissions purposes, regardless of when their birthday falls within that academic year.

The standard entry requirements for this course is a BA honours degree, preferably at 2:2 or above, or an equivalent EU/international qualification.

Specific Entry Requirements for MA Fashion Media Strategy

A business-related degree or a general media degree.

Accreditation of Prior Experiential Learning (APEL)

Exceptional applicants who do not meet the standard entry requirements may still be considered through APEL if they can extensively demonstrate the skills and capacity necessary for academic study at postgraduate level. Sometimes experience is as beneficial as what is learnt in a classroom. The admissions and academic teams will consider applications that show exceptional strengths and alternative evidence, which may include:

  • Work experience
  • Non-accredited courses
  • Extensive reading and research
  • A brilliant, relevant and credible personal statement
  • An exceptionally strong academic or professional reference
  • OR a combination of these.

Each application will be considered on its own merit, although we cannot guarantee every applicant an offer.

English Language Requirements

IELTS level 6.5 or above or equivalent Secure English Language Test (SELT) Full information can be found on our International Students webpage.

Selection Criteria

We select applicants according to potential and current ability in the following areas:

  • Demonstration of a strong personal identity
  • The potential to benefit from the course
  • Excellent communication skills
  • Evidence of motivation and commitment

How to Apply for the MA Fashion Media Strategy

All applicants are required to complete the online application form using the “Apply now” button.

You will also be asked to submit a 1,000-word statement that shows your understanding of the focus of the course, the relevance of your background and your reason for applying – there is no requirement for a portfolio.

Successful applicants will be invited to the College for an interview.

For further information or any queries regarding entry requirements or admissions, please contact the Admissions Office.

With our unique access to the fashion industry, the College prepares students for employment through live industry projects and provides expert career advice to students and graduates.

In recent years, technological developments have driven new opportunities in the sector and there is no longer such a distinct separation between fashion media and fashion retail. The removal of these boundaries has broadened the scope of careers available.

Fashion media professionals now move seamlessly between roles at magazines and positions with major fashion brands and retailers, making the focus of the MA Fashion Media Strategy relevant to an increasingly broad range of job opportunities. Within fashion media specifically, the course is suitable for those keen to pursue careers as:

  • Publishers
  • Managing Editors
  • Advertising
  • Research and Strategy

During the course, students will examine the roles outlined in magazine mastheads and the increasing roles in digital media.

“We look forward to welcoming the very brightest and most able of the College’s students onto our highly coveted work experience programmes.” Hazel McIntyre, HR director, Condé Nast Publications

Students on this course will also have access to our Career Services including, but not limited to:

  • Strengths testing
  • CV editing
  • Mock Interviews
  • Career path planning
    For more information on careers, please visit our Careers in Fashion webpage.

Paying the Course Fee

In order to confirm and secure a place on this course, students will be asked to pay a deposit in the amount of £1,200 at the point of receiving an offer from us.

UK/EU students can pay the tuition fee in instalments throughout the year.

International students will be asked to pay their course fee in full in advance of arriving at the College and prior to the issue of CAS.

More information can be found on our International Students webpage, including visa requirements.

For complete fees information visit Terms and Conditions

Bursaries & Alternative Funding

There are no bursaries or funding options currently available for this course.

Additional Course Costs

There is an optional study trip abroad that is not covered by the course fee. This takes place in spring and further information is provided at the outset of the course.

Alumni Discount

Condé Nast College of Fashion & Design offers course fee reduction to our alumni.

For more information visit Terms and Conditions

Studying & Living in London

For information on studying in London and what this could cost, please visit our Living in London page.

For information on accommodation while you study at the Condé Nast College, go to our Accommodation page.

You will be studying this course with the only UK fashion education provider that operates from within the fashion industry. This exceptional environment provides you with a unique insight into fashion communication in all its forms and the workings of the creative industries, as well as providing access to numerous unrivalled experts in their fields.

With weekly guest speakers from a broad range of professions within the fashion and creative industries, you will be learning directly from the best in the industry.

The Campus

The Condé Nast College is situated in a state-of-the-art building in the heart of Soho, London’s creative and cultural hub. The area is home to numerous film, fashion and media houses providing unrivalled opportunities for professional networking and cultural experiences. The College is a 10-minute walk from the headquarters of Condé Nast International, as well as Vogue House, which our students get to experience through visits or online activities, as part of their exposure to the professional world.  

Who Teaches at the Condé Nast College?

A specialist in communication, media and writing, Johannes Reponen is the Programme Director of our MA Fashion Media Strategy course. He has previously headed MA degrees at the London College of Fashion, writes for a number of fashion and design publications, and works with international clients on future insight. With BA and MA degrees in communication and criticism, Johannes is currently completing his doctoral research degree.

During your course, you will also be taught by a range of our academic staff as well as industry guests and visiting lecturers.

Visiting Lecturers & Guest Speakers

  • Osman Ahmed, senior editorial associate at The Business of Fashion
  • Georgia Murray, fashion editor at Refinery29
  • Nova Dando, creative director
  • Aled John, head of business development at Condé Nast International
  • Paul Nesbitt, head of audience research at Condé Nast International
  • Dr Kate Nelson Best, fashion and media scholar
  • Marcus Agerman Ross, Founder and editor of Jocks&Nerds

Students on the course also have access to the College-wide industry lecture programme that takes place once a week. Previous speakers include Victoria Beckham, Suzy Menkes and Becky Smith to name a few.

Course Leader

Johannes Reponen

Johannes Reponen is a scholar, critic and consultant who specialises in communication, media and writing.

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