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Creative Direction Online Course

Creative Direction

  • Live Sessions
  • Industry Speakers
  • Virtual Graduation

At a glance

  • Duration: 6 weeks
  • Location: Online
  • Overall course fee: £795 (including VAT)
  • Start date: September 27, 2021

This short online course is designed for anyone with an interest in, and fascination for the creation of exciting, engaging visual communication concepts.  Perfect for those wishing to explore a range of different aspects of Creative Direction and understand the broad spectrum of creative roles that exist in this profession, including Brand Director and Art Director. This is an interactive online course, aiming to enhance your content creation style, technique, and suitability to an audience.

Overview

This course provides an introduction to the principles of Creative Direction as a profession, uncovering insights into how fashion design or brand vision is created, conceptualised, planned, and successfully executed. You will learn how to tap into your own creative vision, and explore how visual and real-life experiences are created to attract consumer and audience attention in the fashion and the creative industries. You will also gain insights into how a Creative Director works with a team and leads the creation of their visionary ideas, and explore what the future of Creative Direction as a role in the industry might look like.

Every week there will be a range of activities for you to get involved with some of these will be individual, and some you will do during live sessions with the rest of the group studying on the course. 

Upon successful completion of the course, you will have gained a broad introductory knowledge of:

  • the principles of creative direction,
  • how to develop a creative vision,
  • defining brand language,
  • communication strategies,
  • messages, interfaces, and experiences,
  • how to build a dream team,
  • managing creativity and collaboration,
  • and future creative directions.

There will be opportunities to create your own visual concepts throughout the course too.

Virtual Graduation

At the end of the course, we will hold a Virtual Graduation Event to which all the students are invited to join with the Course Leader, the College CEO, industry guests and College Academics. This is a wonderful opportunity for us all to celebrate your achievements and all the new knowledge you have gained from your six weeks of learning with the Condé Nast College.

Why choose this course?

The Conde Nast College has unrivalled access to the best and brightest minds in the industry, including the teams at Vogue, LOVE, Glamour, GQ and a host of other Condé Nast titles. The College is in the elevated position of being able to combine academic excellence with unrivalled links to the fashion and media industry. This creates a unique educational environment for students to thrive in.

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The course broadened my understanding of what is means precisely to be a creative director. The course enables you to increase your industry knowledge by drawing on inspiration from influential creative directors of the past and present, it teaches you how the role has evolved overtime and showcases the numerous facets it entails. Despite only studying short courses online at the College; my personal growth, development and industry knowledge have all evolved monumentally in such a short span of time. The faculty at the College encourage hard work, collaboration and for you to possess a strong passion for creative industry, all of which is vital to succeed in the industry today. Equally, if you are new to the industry and have a limited background, which I had prior, they show you that your dreams, aspirations and goals are more accessible than you may believe if you put the work in. Click here to read the full review. Hannah Tappin, Creative Direction - January 2021, Fashion & Image - July 2020 and One Week Business of Beauty - September 2019

Course Award

By the end of the course, those who complete and pass all the course tasks will receive a Condé Nast Certificate of Achievement. 

This course will act as a good stepping stone to other Condé Nast online courses or our in-person courses at higher levels such as BA or MA.

Course Learning Outcomes

  • Understand different roles and responsibilities in creative direction
  • Acquire insights into how a creative concept is developed and defined
  • Identify methods, channels, and messages for communicating a creative concept
  • Demonstrate an understanding of how creative directors collaborate and manage creativity
  • Identify emerging consumer needs, future trends, and changing industry landscapes

The course is delivered entirely online and lasts six weeks with around 6-7 hours worth of online learning activities each week, along with guidance and advice on what to read, see and hear. 

The course is interactive, multimedia-driven, and academically-rigorous, delivered by expert academics and industry professionals.

Course Schedule

The course learning activities can be accessed at any time and own pace.

Each week will have a set of activities that will need to be complete before the learner can proceed to the next week.

Most of the lectures are narrated, pre-recorded lectures by our academics and industry contributors. These can be watched multiple times and at any time within the week that they are set. 

Live Sessions

There will be three live events per week scheduled to accommodate any timezone. 

  • the College LIVE online Industry Speaker event 
  • a live lecture from an academic or Condé Nast specialist or industry professional
  • the Course Leader  LIVE activity, workshop, or discussion session

Recordings of the events will be available after and can be watched at any time.

Course Structure

Week 1 The Job of a Creative Director: Roles and Responsibilities

  • Understand the different roles and responsibilities of Creative Directors
  • Gain insights into the career trajectory for Creative Directors
Subject Specialists: 

Johannes Reponen – Director of Postgraduate Programmes, Condé Nast College.

Week 2 Developing a Creative Direction: Ideation & Insight

  • Developing brand vision
  • Creating visual concepts and ideation
  • Understanding how to translate audience insights into creative direction
Subject Specialists:

Fiona Hayes – Art Director

Ruth Marshall-Johnson – Cultural Analyst & Course Leader at Condé Nast College

Paul Nesbitt – Head of Audience Research, Condé Nast

Week 3 Defining a Concept: Products & Presentation

  • Visualising a brand identity
  • Visual communication
  • Defining and developing concepts and ideas
Subject Specialists: 

Rosarie King – Creative Director

Week 4 Communication Strategies: Messages, Interfaces and Experiences

  • Communicating brand messages
  • Brand tone of voice and messaging
Subject Specialists:

Nicole LeSurf – Head of Creative Operations, Bleach London

Agatha Connolly – PR & BrandConsultant

Week 5 Directing Creativity: Building a Dream Team, Brand Management & Collaboration

  • Understanding who do creative directors work with
  • How a creative director builds a dream team to create their vision
  • Managing the visual communication of a brand
  • Collaboration and developing a shared vision
Subject Specialists:

Sophie Stevens – Creative Director & Course Leader at Condé Nast College

Week 6 Future Creative Directions

  • Understanding the future of the role of creative director.
  • Exploring creativity for the future
  • Understanding future audiences
Subject Specialists:

Alex RuckheimSenior Consultant, Insights, Innovation & Strategy

*All the contributors are subject to change.

Required Technology

Hardware Operating System Visual & Audio
Laptop

PC / Mac desktop

Mobile / Tablet device

Windows 7 or higher (recommended)

MAC OS X 10.6 (Snow Leopard) or higher (recommended)

The latest operating system on mobile / tablet devices

Speakers and microphone or headset

Webcam

Entry Requirements

This course has no academic prerequisites. It’s designed for anyone wishing to broaden their knowledge of how fashion is communicated and those wanting to explore an exciting and innovative way of learning from academics and experts from within the fashion industry.

Students must be aged at least 16 years old on 31st August at the start of the academic year in which they intend to join this course. An academic year runs 1st September-31st August annually. For the duration of the academic year, a student is considered to be their academic age for admissions purposes, regardless of when their birthday falls within that academic year.

English Language Requirements

There are no formal English language requirements for this course. However, if you are a non-UK student and English is not your first language, we recommend you have an Academic IELTS score of 5.5 or be able to use English at this level before commencing your studies. It is your responsibility to ensure you will be able to participate fully in a qualification delivered and assessed in English.

How to Apply

You can apply via the Book & Pay button on the course home page.

There are no application deadlines, however, places are allotted on a first-come, first-served basis.

If you are accepted on to the course, you will be required to pay the full fee in advance in order to secure your place.

Alumni Discount

Condé Nast College of Fashion & Design offers course fee reduction to our alumni.

For complete fees information visit Terms and Conditions

Course Leader

Ruth Marshall-Johnson

Ruth is an experienced cultural analyst who specialises in connecting the dots between creative business, trend forecasting and innovation practice.

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