MA Luxury Brand Management
This course is taught at Richmond, the American University in London, the only university in the UK that awards two degrees in one – a US and UK taught postgraduate degrees.
The MA in Luxury Brand Management is offered in conjunction with our partner Richmond University and will utilise the knowledge and expertise of Condé Nast. For more than 100 years, Condé Nast has been synonymous with engaging, visually arresting and innovative publishing with a focus on luxury. Titles such as Tatler, GQ, World of Interiors and Vogue all work closely with their luxury advertisers and our contract publishing division creates content for some of the world’s leading luxury brands, including Ferrari, Swarovski, Mercedes-Benz and Mandarin Oriental Hotels.
The programme aims to encourage students to develop their commercial skill and entrepreneurial talent while developing their leadership qualities and ability to think critically and strategically.
- Global History of Luxury / Strategic Luxury Brand Management / Consumer Culture Theory and Insight / Advertising, PR & Sponsorship / Emerging Market Trends
Electives – Students select one of the following topics:
- Luxury Product and Service Design / Management and Negotiation / Digital and Social Media Management / Entrepreneurship and Project Planning
Students then opt to complete:
- Dissertation / Dissertation with Internship / Internship with Consultancy Project