Media Business Pathway
MA Fashion Media Practice with Business
This pathway* is specifically tailored to the business aspects of the media sector and has a strong focus on the commercial aspects of running a media company. This is a highly unique programme that draws heavily on the global business and brand development activity and expertise of Condé Nast International.
Suitable for those with a business or media degree that would like to pursue a career in magazine publishing or management, marketing/advertising and commercial brand development within the fashion media sector. This is also an ideal course for anyone keen to launch their own media brand or expand their social media presence into a structured business with development potential. Modules exclusive to this pathway are:
Business & Management for the Creative Industries
- Critically analyse the development of the creative industries in the late 20th and early 21st century
- Examine key business theory in organisational behaviour, exploring how fashion and media businesses operate, from niche independents through to corporate groups
- Analyse the unique characteristics of managerial/leadership practice in creative fields, exploring the integration between the creative industries, digital economy, and creative leadership.
Indicative content: The evolution of the creative industries sector / Unique characteristics of creative industries / Managing creativity / Managing people and teams / Organisational behaviour / Business types: Corporate conglomerates to niche independents / Business models in the fashion and media industries / Leadership in practice / Creative and cultural entrepreneurship
Media Branding & Business Development
This module examines the changing business environment for fashion media companies, including the influence of new technology platforms and marketing practices. It will examine a range of advertising formats and sponsorship and other forms of revenue generation for media brands such as events, education and product development. Key characteristics of digital and print media will be analysed in relation to media brands, their brand identities and how brand values are communicated through products and outputs. Key aims are:
- Analyse the publisher’s role and the commercial aspects of the magazine industry, examining how magazines operate as profit making businesses
- Critically reflect on the impact of digital channels and ‘new media’ on traditional print media channels and revenue streams
- Examine key principles of marketing and branding and analyse how those principles are applied in fashion media and related sectors
Assignments connect initial research to key concepts with practical outcomes, reinforcing the connection between academic and practice based elements.
Indicative content: Role and responsibilities of the Publisher or Commercial Director / Fashion and Media branding / Brand identity and logo design / Fashion Media brands: Global-Local / Marketing fashion, beauty and luxury / Consumer behaviour and brand loyalty / New product development and business extensions / Fashion Advertising / Digital Strategies for fashion and media promotion / Identifying new markets and brand opportunities / Generating revenue / Launching new ventures and titles
The array of professional opportunities on the commercial side of the media sector can sometimes be overlooked due to an often far stronger emphasis on the editorial aspects of the industry. The course is suitable for those keen to pursue careers as publishers, managing editors, advertising executives, event co-ordinators or media planners to name only a few.
In the current digital landscape, media brands are maximising their reach and extending activities to encompass events, retailing, hospitality and business services. Fashion media professionals now move seamlessly between roles with magazine/media brands and positions with major fashion brands and retailers, making the focus of the MA relevant to an increasingly broad range of job opportunities.
The Condé Nast College of Fashion & Design provides expert career advice to students and graduates, utilising our extensive industry contacts and preparing students for employment through live industry projects and work placements.
*The business pathway on the MA Fashion Media Practice has a very clear focus on the media industry, rather than fashion companies in general. Anyone seeking a fashion/luxury related business management degree from a business school is directed towards our collaborative programme with Richmond University: MA Luxury Brand Management