Fashion Journalism Pathway

MA Fashion Media Practice with Journalism 

As the creators of VOGUE, Fashion Journalism is at the heart of the Condé Nast business and one of our core areas of expertise. 

The key focus of the course will be on writing for print and digital platforms although students will also explore other mediums. This pathway is suitable for talented writers/communicators with a very strong portfolio of work.  Modules exclusive to this option are:

 

Fashion Writing & Criticism

This is a practical module with the key aim of developing students’ journalism skills, including the following:

  • The focus of the module is on written fashion journalism, although students will be introduced to other mediums as part this module.
  • The module aims to support students in the development of their written communication skills for a range of media platforms
  • One of the practical aims is to provide students with an opportunity to experience the editing process, exploring the importance of feedback in the writing process and learning how to respond positively to editorial to editorial decisions
  • To examine the role of ‘critic’ in the fashion industry and consider the commercial considerations influencing output

Indicative content: The changing role of journalism / The role of a critical press in the creative industries / Critiquing fashion collections / The journalist as sales person / Branded content / Click bait: Writing for social media platforms / Research and the art of the interview / Celebrities, PR and copy control / Writing skills (various types of article) / New media: Video content v’s writing / Technical workshops: Publishing tools and film editing

 

Planning & Managing Editorial Content

Aims:

  • Examine the role of the editor in print and digital media
  • Explore the main considerations when commissioning work and planning the over all content of a print or online publication or digital channel, ensuring the right tone and focus for the brand and audience
  • Discuss the commercial factors that must be taken into account when managing editorial decisions
  • Examine how fashion media brands operate in an increasingly global and homogenised sector

Indicative content: Publishing: the commercial director’s role and remit / Social responsibility in editorial decision making / Fashion Media brands: Global-Local / Managing contributors and commissioning articles / Managing content: editorial roles and focus / Covers, readership and circulation / Revenue v’s Integrity / Digital Strategies / Editorial decision making: the flat plan

 

Careers:

The Condé Nast College of Fashion & Design provides expert career advice to students and graduates, utilising our extensive industry contacts and preparing students for employment through live industry projects and work placements.

In recent years, technological developments have driven new opportunities in the media sector and there is no longer such a distinct separation between media and fashion brands. The removal of boundaries between the commercial selling of products and the creation of media content that explores and promotes fashion widens the scope of careers in fashion journalism. Fashion and lifestyle journalists often manage portfolio careers that move seamlessly between roles at magazines and websites and positions with major fashion brands - the digital landscape requires the continuous creation of media content, making the focus of the MA relevant to an increasing range of opportunities.

Within fashion media specifically, the course is suitable for those keen to pursue careers in journalism as writers, editors, broadcasters, social media influencers, digital content creators and copywriters.