Creative Direction Pathway

MA Fashion Media Practice with Creative Direction 

A highly practical pathway that allows students to develop their existing visual communication skills with a focus on fashion. Ideally suited to aspiring fashion stylists and to those with creative degrees and strong portfolios in areas such as photography or graphic design. Applicants are expected to have existing skills in their preferred creative field - whether photography, art direction or styling - the course will provide opportunities to utilise those skills within the fashion and media sectors. Modules exclusive to this pathway are:


Multi-Media Production

This is a skills based module to provide opportunities for the development of practical production skills. Students will develop digital design and multi-media communication skills across various mediums. The module aims to prepare students for further project work on later modules and ensure their technical and design skills are developed to a level suitable for producing work at level 7.

Indicative content: Introduction to - Creative Direction / Photography and image editing / InDesign and print layouts / Graphic design for fashion / Moving image and film editing / 3D visualisation / Experience design


Visual Culture & Creative Direction for Fashion 


  • Examine key aspects of visual culture and explore what inspires innovation in creative direction
  • Further develop practical skills in creative direction and apply learning to developing creative concepts to a professional standard
  • Explore contemporary practice in creative direction and examine the balance between creativity and commercial concerns

Indicative content: Image making - Fashion Film and Photography / Fashion and Visual Culture / Sub-cultures and fashion influences / Advertising and promotion / Fashion Styling / Editorial concepts / Concept development and storytelling / Creative direction and branding / Semiotics



The Condé Nast College of Fashion & Design provides expert career advice to students and graduates, utilising our extensive industry contacts and preparing students for employment through live industry projects and work placements.

In recent years, technological developments have driven new opportunities in the media sector and there is no longer such a distinct separation between fashion and media brands. The removal of boundaries between the commercial selling of products and the creation of media content that explores and promotes fashion widens the scope of careers in creative direction. Creative Directors now move seamlessly between roles at magazines and websites  and positions with major fashion brands, making the focus of the MA relevant to an increasingly broad range of creative job opportunities.

Within fashion media specifically, the course is suitable for those keen to pursue careers as, for example: picture editors, stylists, art directors, fashion photographers and set designers to name only a few.