Programme Structure

Term 1

Brand Communication & Marketing Strategy

 Critical Research:

Fashion Markets & Creative Industries

Term 2

Fashion Re-imagined

Term 3

Creative Collaboration: Applied Fashion Communication

Term 4

Final Fashion Communication Project & Thesis

 

This is a highly intensive full-time programme of study. Students attend classes in college for two days each week, with the remaining three days needed for directed and independent study.  

The programme is structured as four ten-week terms. The first three are taught and the final term is for independent study to complete the final project and thesis.

This MA programme is is an internationally recognised qualification validated/awarded by The University of Buckingham. In relation to the UK FHEQ, it has a credit value of 180 credits at level 7.

 

Overview of modules:

Critical Research: Fashion Markets & Creative Industries (30 credits)

Key aims:

  • Introduce students to a range of appropriate research methods, techniques/tools to enhance critical thinking and analysis and foster personal opinion suitable for Masters level study in fashion and the creative industries
  • Explore how to underpin creative practice with an academic focus at Masters level, in preparation for future modules and projects on the course
  • Examine the evolution and contemporary landscape of international fashion markets and creative industries, introducing key theories and academic discourse

Indicative content:

Tools & Techniques: Creating and using a research journal / Research methods: quantitative and qualitative / Visual research techniques / Digital research tools / Social media channels as sources of research / Reviewing literature / Critical analysis of key theories / Market Research techniques and analysis

Theories & Context: Fashion Evolution: Industrialisation, commercialisation and mass appeal / 21st century globalisation, saturation and democratisation of fashion and creative discourse / Evolution and characteristics of the creative industries sector.

 

Brand Communication & Marketing Strategy (30 credits)

 Key aims:

  • Introduce students to contemporary communication methods adopted within fashion and the creative industries to convey brand attributes, examining successful communication strategies used by brands
  • Explore the varied formats, technologies and themes harnessed by brands to produce positive experiences for intended audiences
  • Provide opportunities to develop visual communication and software skills required to create brand communication outputs

 Indicative content:

Brand communication methods and strategies / Fashion and Brand Marketing / PR and advertising campaigns / Trends in branding & marketing for the creative industries / Brand Mining / Introduction to Visual Communication: Adobe Creative Suite

 

Fashion Re-imagined (30 credits)

Key aims:

  • Investigate the projected future of fashion communication and the emerging technologies and developments associated with its trajectory / evolution
  • Explore possible futures in fashion and how engagement and fashion branded experiences might evolve in line with ethical paradigms
  • Encourage students to re-imagine the future of fashion using creative thinking methodologies to develop ideas of how fashion brands can continue to engage with audiences in the environments of the future
  • Facilitate the creation, development and presentation of well researched ideas supported by robust research

Indicative content:

Designing brand experiences / Curated Experiences & interactions / AOI’s: Consumer behaviour and responses / Hybridisation: Science, technology and fashion / Blended worlds (Ai, VR, AR, Gamification) / Ethical paradigms: Contemporary ethical issues in fashion / Fashion Forecasting / Consumer Intelligence

Supporting practical workshops: Creative thinking techniques / Image editing / InDesign / Digital Design

 

Creative Collaboration: Applied Fashion Communication (30 credits)

Key aims:

  • Provide students with an industry set project that encourages collaboration amongst peers
  • Explore the commercial requirements of a fashion brand and how business demands influence ideas and creativity
  • Provide opportunities for the development of professional skills when communicating within a group and to a fashion brand or industry representatives
  • Reflect on personal and professional positioning; including future career aspirations and direction

Indicative content:

Supporting workshops and lectures will be organised based on the requirements of the industry set brief, which will change each time the module is delivered. General themes, regardless of industry brief, are: Analysing an industry brief / Brand and market analysis / Commercialising Creativity / Brand Strategies and case studies / Ethical considerations / Pitching: Selling an Idea / Working with people and teams / Fashion careers / Talents and strengths / Personal and professional development: concepts and approaches / Happiness in work

 

Final Fashion Communication Project & Thesis (60 credits)

Key aims:

The module allows students to combine a theoretical/academic thesis with a practical outcome. The thesis will underpin the practical element, allowing students to identify a clear connection between academic theory/scholarly research and genuine industry practice. The aim is to consolidate and enhance previous learning on the programme and allow students to develop an individual research proposal in any area of Fashion Communication.

Students are required to develop a relevant practical project outcome and underpin what is created with an academic thesis to explore and analyse related themes. Making a clear connection between academic and industry practice is a significant focus of the module.

The project aims to provide students with an opportunity to conduct live research in a topic of interest to them, developing skills in project management and engaging with professional development planning. Students will be encouraged to secure relevant work experience (1-4 weeks) as primary research for this module.

Indicative content:

This is an independent study module. At the outset of the module, in the third term, workshops will cover: Fashion Communication: Applying theories, concepts and previous learning to the final project / Topic selection / Formulating a research question / Critical reflection: analysing skills, knowledge, and progress / Fashion futures: careers and professional opportunities / Work experience as primary research / Thesis supervision and tutorial preparation / Writing a proposal / Research methodologies for extended study / Practical project management and planning