Programme Structure

Term 1

Brand Communication & Marketing Strategy

 Critical Research:

 Fashion Markets & Creative Industries

Term 2

Creative Entrepreneurship  

Term 3

Business & Financial Modelling for Creative Industries

Term 4

Final Entrepreneurship Project & Business Launch

 

This is a highly intensive full-time programme of study. Students attend classes in college for two days each week, with the remaining three days needed for directed and independent study.  

The programme is structured as four ten-week terms. The first three are taught and the final term is for independent study to complete the final project and thesis.

This MA programme is is an internationally recognised qualification validated/awarded by The University of Buckingham. In relation to the UK FHEQ, it is has a credit value of 180 credits at level 7.

 

Overview of Modules:

Critical Research: Fashion Markets & Creative Industries (30 credits)

Key aims:

  • Introduce students to a range of appropriate research methods, techniques/tools to enhance critical thinking and analysis and foster personal opinion suitable for Masters level study in fashion and the creative industries
  • Explore how to underpin creative practice with an academic focus at Masters level, in preparation for future modules and projects on the course
  • Examine the evolution and contemporary landscape of international fashion markets and creative industries, introducing key theories and academic discourse

Indicative content:

Tools & Techniques: Creating and using a research journal / Research methods: quantitative and qualitative / Visual research techniques / Digital research tools / Social media channels as sources of research / Reviewing literature / Critical analysis of key theories / Market Research techniques and analysis

Theories & Context: Fashion Evolution: Industrialisation, commercialisation and mass appeal / 21st century globalisation, saturation and democratisation of fashion and creative discourse / Evolution and characteristics of the creative industries sector (1994-present)

 

Brand Communication & Marketing Strategy (30 credits)

Key aims:

  • Introduce students to contemporary communication methods adopted within fashion and the creative industries to convey brand attributes, examining successful communication strategies used by brands
  • Explore the varied formats, technologies and themes harnessed by brands to produce positive experiences for intended audiences
  • Provide opportunities to develop visual communication and software skills required to create brand communication outputs

Indicative content:

Brand communication methods and strategies / Fashion and Brand Marketing / PR and advertising campaigns / Trends in branding & marketing for the creative industries / Brand Mining / Introduction to Visual Communication: Adobe Creative Suite

 

Creative Entrepreneurship (30 credits)

Key aims:

  • Introduce the world of entrepreneurship, examining key considerations and challenges in the field and exploring a range of entrepreneurial business models and theories.
  • Determine, evaluate and reflect on the attributes and qualities of successful entrepreneurs and their value within global economies
  • Evaluate the strategies employed by successful entrepreneurs to recognise market opportunities in fashion and the creative industries.
  • Introduce and apply models of reflective practice and communication to encourage reflection on students’ own personal traits, and recognition of the qualities, skills and knowledge required to be a successful entrepreneur.
  • Develop understanding of leadership, accountability and reciprocity in relation to founding a business.

Indicative content:

Entrepreneurial characteristics and trait theory / Entrepreneurship models / Identifying opportunities / Innovation and market disruption / The value of risk / Business types and challenges / The entrepreneur as brand ambassador / Ethical considerations for entrepreneurs and business start-ups / Models of personal reflection and self evaluation / Professional responsibility: leadership, accountability and sustainability

 

Business & Financial Modelling for Creative Industries (30 credits)

Module aims:

  • Support students with the development of an effective and well-considered business plan that will attract funding/investment from suitable potential stakeholders and act as a guide for launching a new venture. The planning undertaken at this stage will underpin the final entrepreneurship project, when the concept will be developed further in readiness for launch.
  • Provide students with the knowledge and ability to develop a business plan, supporting this process with practical advice and skills development
  • Enable students to understand and engage in financial planning, including identifying and evaluating sources of funding
  • Equip students with the ability to effectively explain and present proposals for new business concepts.

Indicative content:

Developing a business plan / Exploring finance and funding sources for business start-ups / Financial planning for a new business / Pitching for investment and financial backing / The role of a business plan in starting a business / Understanding intellectual property and trademarks / Identification and management of risk / Macro-environmental influences and the impact of globalisation on new businesses / Communication and presentation skills / Excel: creating spread-sheets for financial modelling / The importance of sustainable business practices / Social and environmental responsibility and financial sustainability 

 

Final Entrepreneurship Project & Business Launch (60 credits)

This module provides students with the opportunity to combine theory and practice by bringing together the knowledge they have gained throughout the course and applying it practically to the launch of a new business. By further developing and preparing to launch their own fashion/creative industries business, students will build significantly on the business ideas, market research, branding, and financial planning identified/conducted/created during the course. In addition, students will further develop skills in project management and leadership. The first term is taught and the second, which is the final term of the MA, allows students to concentrate fully on the extensive development of their business idea via independent study and supervision.

Students will develop their own individual briefs and clearly set out their project aims and objectives. They may choose to work in consultation with an external business partner or collaborator for which they will clearly define arrangements in agreement with project/module supervisors.

The aim is to consolidate and enhance previous learning on the programme and to:

  • Provide students with the opportunity to develop their own entrepreneurial fashion/creative industries business projects, supporting them to create strong and clearly visualised business proposition that can either be taken straight to market or presented to investors in order to secure funding for further development.
  • Encourage careful consideration and analysis of realistic commercial requirements and how business, market and ethical demands impact on the development of proposals and solutions to industry related problems or challenges.
  • Consolidate learning on the programme and continue to prepare students for launching and running their own businesses within fashion/creative industries.
  • Facilitate the development of professional skills, professional responsibility and behaviour when communicating with industry stakeholders and representatives.