BA (Hons) Fashion Communication Programme structure

The BA (Hons) Fashion Communication degree is a fast-track two year programme, allowing students to gain an equivalent degree to one achieved in three years elsewhere. This is made possible by restructuring the academic year to provide an additional term each summer; fitting in the same number of teaching weeks as a conventional three-year programme, but ensuring the work-load in any term is no greater. In summary, a two-year degree offers:

  • An intensive, fast track degree course offering as much content in two years as other institutions offer in three
  • The opportunity to start working in the fashion industry one year earlier
  • Full use of the whole year, providing better preparation for the world of work
  • A programme comprising of 360 credit units, just like other Bachelors degrees
  • Four ten-week terms, with twelve weeks of holiday in total
  • This course is full-time with a minimum of 15 hours of taught contact time over four days per week with approximately 20 hours of directed and independent study and project time each week

The programme is purposefully broad, allowing students to explore a variety of areas within fashion before deciding on a clear area of focus for their final projects in the last two terms. Each year of study also includes an elective module, providing the opportunity to focus on a personal area of interest.

Optional modules for 2019* entry - students choose two from:

  • Fashion Styling 
  • Fashion Journalism 
  • Magazine Publishing
  • Fashion Buying 

*Please note that module options may change for 2020

 

Term

Year One

1

Researching Fashion

Culture & Context of Fashion

Visual Communication

2

Marketing Fashion

Fashion Media

Fashion Retailing 

3

Fashion Branding & Communication

Image Making

Graphic Design for Fashion

4

Option 1

Fashion Industry Placement

 

Year Two

5

Consumer Buying Behaviour

Collaborative Industry Project

6

Option 2

Ethical Issues in Fashion

Digital Strategies & PR

7

Fashion Theory: Dissertation

Fashion Business & Entrepreneurship

Fashion Futures

8

Independent Fashion Communication Project