The Fashion instagram commentary account, Diet Prada (@diet_prada), became hugely popular in 2017 for pointing out copycats in the industry.

The ensightful duo behind the account have now gathered over 166,000 followers, including major fashion and beauty elites such as Pat McGrath and their #DietPradaDetectives has gone viral.

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The success of the account has now placed the founders in the front row at fashion weeks as well as bagging them a collaboration with Gucci.

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The popularity of the account has also allowed the elusive pair to launch their own Diet Prada Merchandise via the website but will we see Kim De Garcons in Dover Street Market anytime soon? Watch this space as Stella MacKartnie may well be just around the corner.

Kdg +hoodie +taupe +sq +big


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Written by Juliana Chow

Editor of CNC:LDN